Ecotourism vs. Sustainable Tourism

Photo credit: Sustainable Futures

980 million people traveled internationally in 2010, a 4% increase over the previous year, and forecasts expect 1.6 billion tourists by the year 2020. Travel & Tourism as a sector accounts for 258 million jobs globally, and provides crucial opportunities for investment, economic growth, and fostering cultural awareness. Tourism can also be a powerful tool for tackling major challenges such as conservation and poverty alleviation.

But how do environmentally and socially conscious travelers navigate the complex differences between ecotourism, sustainable tourism, socially responsible tourism and the other myriad forms of traveling responsibly?

Ecotourism vs Sustainable Tourism

Industry consensus agrees ecotourism is more focused on ecological conservation and educating travelers on local environments and natural surroundings, whereas sustainable tourism focuses on travel that has minimal impact on the environment and local communities. Ecotourism is a form of tourism, or a category of vacation similar to beach, adventure, health, or cultural, while the concept of sustainability can be applied to all types of tourism.

As established by The International Ecotourism Society (TIES) in 1990, ecotourism is “Responsible travel to natural areas that conserves the environment and improves the well-being of local people.” Another widely cited definition of ecotourism is “purposeful travel to natural areas to understand the culture and natural history of the environment; taking care not to alter the integrity of the ecosystem; producing economic opportunities that make the conservation of natural resources beneficial to local people.”

The Global Sustainable Tourism Council (GSTC) is a global initiative dedicated to promoting sustainable tourism practices around the world. GSTC and its global members of UN agencies, global travel companies, hotels, tourism boards and tour operators follow the Global Sustainable Tourism Criteria. The 23 criteria focus on best practices to sustain natural and cultural resources, maximize social and economic benefits for the local community, and minimize negative impacts to the environment.

Currently there is no internationally accredited body charged with overseeing the standards, monitoring and assessment, or certification for the ecotourism or sustainable tourism industries. Without an established standard it is easy to be confused by organizations that greenwash services and offerings as “environmentally friendly.” Others argue that ecotourism is an oxymoron, as travel implicitly entails activities that are detrimental to the environment. Planes, trains and automobiles use harmful fossil fuels that emit CO2, and forestland is often cleared for roads and railways.

Ecotourism and Sustainable Tourism in Action

Photo Credit: Visit Costa Rica

Costa Rica was a pioneer in ecotourism and exemplifies how tourism can be a key pillar of economic development policy. Costa Rica is now the premiere destination for ecotourism, and in 2010 tourism contributed 5.5% of the country’s GDP. Jordan serves as another model of successfully integrating conservation and socio-economic development. Ecotourism generated $2.1 million in 2010, and Jordan’s Royal Society for the Conservation of Nature has received several global awards for its success in alleviating poverty and creating employment for local communities, in combination with integrating nature conservation.

Myriad sites offer options for tours and hotels that cater to a more environmentally friendly and sustainable type of traveling experience. The New York Times travel section allows viewers to search potential destinations using ecotourism as a criteria, and Condé Nast Traveler highlights Ecotourism and Sustainable Travel under Expert Travel Tips.

The Earthwatch Institute, organizes trips where travelers work alongside scientists and explorers on field expeditions and Sierra Club’s travel arm Sierra Club Outing allows environmentalist to learn something on vacation and inflict minimal harm on the surrounding environment.

At the industry level, hotels and resorts are taking on sustainability commitments that focus on recycling, decreasing water and energy usage, reducing greenhouse gas emissions,and environmentally friendly design. Many in the industry show a commitment to a holistic approach to sustainability which includes the construction of Leadership in Energy & Environmental Design (LEED) certified buildings, providing eco-friendly and organic food and wine selections, and rewarding guests who make “green choices.” Marriott, which boasts 2,800 hotels worldwide, offers guests hotel points or vouchers for the hotel restaurant should they choose to not having linens and towels washed daily.

Understanding the difference between sustainable tourism and ecotourism educates travelers on the significant impact their travel decisions have on the environment, economy and local communities they visit. Participating in sustainable tourism, or more specifically ecotourism vacations, means travelers can contribute to development and conservation efforts, while enjoying themselves on vacation.

August 13, 2012/by actualize

Agriculture, Environment, Environmental Compliance, Originally posted on the GBI Portal

What is Ecotourism 2.0?

Photo Credit: MarineBio

By some accounts tourism is the world’s largest industry, accounting for more than 10% of total employment. Tourism can have a negative impact on the environment by leading to the degradation of habitats and landscapes, depleting natural resources, and generating waste and pollution.

As a response to these concerns, ecotourism has grown in popularity because of its emphasis on being ecologically and socially conscious by raising awareness and support for conservation and local culture. Responsible ecotourism includes programs that minimize the adverse effects of traditional tourism on the natural environment and enhance the cultural integrity of the local people. Ecotourism has great potential for the developing world as communities come together and get involved, enforcing their own standards for sustainability.

So what is ecotourism 2.0? Ecotourism 2.0 seeks to fill the gaps that exist in ineffective organizing structures of ecotour communities. There are three main characteristics of ecotourism 2.0:

1. Engagement and Education – tourism doesn’t have to be passive and there can be a take-home message

2. Social Media – access and communication of information

3. Radical Transparency – clear organization within communities and with their visitors

Social media has thoroughly changed marketing techniques, now “people aggregate themselves around causes and products they believe in and age, sex and other demographic information is more and more irrelevant as this new media environment takes over.” It also allows for easy access to specific information and advice from locals, extending the experience beyond a vacation with updated news and reminders of key concepts.

Let’s look at successful social media campaigns:

Laos – Ecotourism Laos‘s website has Google Groups for donor organizations, government agencies, NGOs and the private sector to exchange information on current projects and issues relating to ecotourism development in Laos. The website allows for transparency and easy access to information and recommendation for visitors.

India – Ecotourismkeralam.org provides access to information, specifically contact information for visitors to Kerala, India. Kerala is considered one of India’s most unspoiled corners prone to forest clearing.

Kenya – Eco Tourism Kenya is a multifaceted forum with updates and links to everything related to sustainable tourism.

Lebanon – This Baldati community is an ecotourism e-community for public announcements in the field.

February 8, 2012/by actualize