Tag Archive for: Sri Lanka

Farmer with Mobile Phone

Photo Credit: OpenIdeo

Let’s imagine the state of the global food security in the next 3-5 years, if rural women decide to back out of agriculture and food production today? Secondly, let’s visualize how access to information and communication technologies (ICTs) by rural women could reverse the negative impacts that this could make on the globe – that is the magic!

Rural women in most of the developing world play an indispensable role in improving the quality of life through agriculture, food production, processing and decisions concerning nutrition and diet. According to the United Nations Food and Agriculture  Organization (FAO), over two thirds of all women in Africa are employed in the agriculture sector and produce nearly 90% of food on the continent. As the world recognizes the importance of rural women on the International Day of Rural Women (2011), I would like to highlight some of the key roles that rural women play across the globe in sustaining life. The piece concludes with the ‘envisioning’ of ICTs to improve the current deplorable conditions of these rural women. While each of these cases highlights the “role” of rural women in agriculture, they also inform the public (in general) and our policy makers (in particular) about the plight of this hardworking social group within our society.

In Bangladesh, rural women are known for their traditional role in a wide range of agricultural activities including post-harvesting, cow fattening and milking, goat farming, backyard poultry rearing, horticulture, and food processing. Women, almost equal to the contribution of male family labor, carry out some 40-50% of field irrigation and non-farm water management.

Depending on the geographic location in Bhutan, rural women may dominate agricultural production. The population consists of 49% women, and 62% of them work in agriculture. Agriculture remains the primary economic activity in the rural areas of Bhutan in addition to other dominant activities as kitchen garden and livestock. Women considerably contribute to household income through farm and non-farm activities.

The situation is not different in India where the national rural female work participation rate is around 22%. While agriculture is a household enterprise, social norms demarcate the division of labor based on sex and age. Activities like transplanting and weeding are regarded as women’s jobs, whereas both men and women perform activities like harvesting and post-harvesting.

About 79% of Kenya’s population lives in rural areas and relies on agriculture for most of its income. The rural economy depends mainly on smallholder subsistence agriculture, which produces 75% of total agricultural output. The poorest communities are found in the sparsely populated arid zones, mainly in the north and made up of households headed by women, herders, and farm laborers. Subsistence farming is primary – and often the only – source of livelihood for about 70% of these women.

In Rwanda, women account for about 54% of the population, and many households are headed by women and orphans. Agriculture remains the backbone of the economy contributing an average of 36% of total GDP, and employs more than 80% of the population. Rural livelihoods are based on agricultural production system that is characterized by small family farms, practicing mixed farming that combines rain-fed grain crops, traditional livestock rearing and some vegetable production and dominated by women.

A substantial proportion of Nepalese women (40%) are economically active. Most of these women are employed in the agriculture sector, the majority working as unpaid family laborers in subsistence agriculture characterized by low technology and primitive farming practices. As men increasingly move out of farming, agriculture is becoming increasingly feminized in Nepal.

In Pakistan, women are key players in the agriculture sector, which employs almost 12 million women in the production of crops, vegetables and livestock. The cotton crop, accounting for half of national export earnings, depends heavily on female labor. Women have the exclusive responsibility for cotton picking, exposing themselves in the process to health hazards emanating from the intensive use of pesticides.

In Sri Lanka, about 80% of the population lives in rural areas in which women play an important role in the agriculture sector. About 42% of the female labor force is engaged in agricultural activities. Gender roles in slash and burn cultivation, rice paddies and home gardens vary according to the cultivation practiced in these systems of production. Women take on activities related to transplanting, post-harvesting and household level processing of home garden produce.

The agriculture sector of Ghana contributes about 33.5% of GDP and remains the country’s major engine of economic growth. Over half the country’s population lives in rural areas. About six in ten small-scale farmers are poor, and many are women. Women bear heavy workloads. In addition to their domestic chores, they are responsible for about 60% of agricultural production. More than half the women who head households in rural areas are among the poorest 20% of the population.

In Côte d’Ivoire, most of the country’s poor people are small-scale farmers. They face problems of market access, low prices for export crops and inadequate basic social services. Rural women, who lead the sector, have limited or no decision-making power over the allocation of land, and they are dependent on men for access to land. Yet gaining access to land is crucial for these women because their livelihoods depend largely on the production of food crops.

In Indonesia, women represent the mainstay of rural households, providing family as well as farm labor. Agriculture accounts for the highest share of rural employment. Since most rural households control small amounts of land or have no land at all, rural women often seek to supplement household income and food security through off-farm employment in small and medium enterprises, some of which have links to agricultural production.

The East African country of Ethiopia, has about 12.7 million smallholders who produce about 95% of agricultural GDP under extremely vulnerable conditions such as drought and other natural disasters. Households headed by women are particularly vulnerable. Women are much less likely than men to receive an education or health benefits, or to have a voice in decisions affecting their lives.

Poverty in the Sudan is deeply entrenched and is largely rural. Poverty particularly affects farmers who practice rain-fed agriculture. It is more widespread and deeper in rural areas dominated by women and children and in areas affected by conflict, drought and famine. In general, small-scale farmers and herders in the traditional rain-fed farming and livestock sectors are poorer than those in the irrigated agricultural sector.

Tanzania has about 85% of its poor people living in rural areas and relies on agriculture as their main source of income and livelihood. Within the agriculture sector, food crop producers who are mainly women, are generally poorer than cash crop farmers, but both operate under cyclical and structural constraints and are subject to frequent natural calamities.

Despite all these contributions of women to agricultural sector under the aforementioned harsh conditions, their role has tended to be seen as secondary to that of men. Unfortunately, the opportunities offered by ICTs in the digital age, are not immediately available to the poorest of the poor – who are mostly ‘rural’ women. Rural women in most developing countries face important constraints with respect to ICTs. Some of these include the limited time availability to participate in training and use of ICTs due to the nature of their role at home, low literacy level, minimal access to technology such as mobile telephones or computers, and social and cultural stigma that goes with the social group.

Notwithstanding, there is an increasing body of evidence that shows how ICT is contributing positively to women’s socio-economic empowerment. A range of ICT models have been used to support the empowerment of women all over the world and there is evidence to show that ICTs have improved women’s access to information, and provided them with new employment opportunities.

While the Food and Agriculture Organization (FAO) estimates that giving women the same access as men to ‘agricultural resources’ could increase their farm production by 20-30%, I would like to state that giving women same access as men to “ICTs” could increase their farm productivity by 20-30%.

One of the important considerations in extending connectivity, be it voice or data services, into small and rural communities, is the need to address scale into more remote locations.  This includes the elements of local support, sustainability, as well as replication.  While the technology elements have for the most part be successfully addressed, the business elements are often lacking–with the result being that once the donor funding comes to an end, all-to-often the initiatives come to an end.

In the summer of 2006, the Sri Lanka LMI project was initiated with the issuance of a Request for Proposal by USAID’s Mission in Colombo.  The RFP sought proposals for establishing at a minimum of 20 telecenters in rural communities across Sri Lanka.  The requirement was that these centers be fully installed and operational within one year of the contract award.  The RFP also required that partners be bought into the proposal on a 2:1 match.

Man sitting at a computer, with a child looking over his shoulder at a conputer screen

Photo Credit: USAID

The winning award to granted to SSG-Advisors who put forward a comprehensive approach for establishing an EasySeva franchise that would rollout the required 20 telecenters.  These EasySeva centers were to be individually owned and operated by local in-community entrepreneurs.  This initial rollout would subsequently be expanded beyond the USAID contract requirements.

To meet the partnership requirement, SSG-Advisors partnered with several firms, including Dialog Telekom, Sri Lanka’s largest mobile operator and who provided broadband access to the centers, and Qualcomm, who provided broadband access through their GSM-HSDPA technologies.  Other partners included Microsoft, the National Development Bank (NDB), Lanka Orix Leasing Company (LOLC), and InfoShare.

The EasySeva franchise built several innovative approaches into its business model.  These innovations included:

Scale—the EasySeva franchise was designed to scale well beyond the original 20 centers as reflected in the contract.

Replicable “Center in a Box”—a replicable configuration was adopted such that a new center with a full set of value-added services could be set up rapidly, with services immediately available to customers.

Locally Owned and Operated—each center is locally owned & operated by an entrepreneur vetted to ensure they are capable of managing the venture.

MicroLeasing—the NDB provided capital funding, with LOLC using these funds to buy PCs that were leased to the franchisees.

MicroLoans—LOLC also made MicroLoans available to the entrepreneurs where there was the need for start up capital and to cover initial operating costs.

Multiple Services & Revenue Streams—the EasySeva centers were constructed to derive revenue from access to content developed and placed on each PC, from local calling via community phones, from international calling via VoIP, from Internet access, copying, faxing, etc.  The centers were also positioned such that they could provide local support to microLending and microLoans services into the communities.

Management & Technical Support—the EasySeva franchise operation also provides management training and technical support to the center owners.

The EasySeva franchise ultimately rolled 55 centers, well beyond the initial target. These centers are typically reaching profitability within 3-4 months after opening their doors to the local community.  The model clearly proved successful in achieving scale, sustainability, and replicability.  For Dialog, the telecom carrier providing the connectivity, these EasySeva centers provided community access for services not otherwise extended to those living in these more remote communities.

The EasySeva example reaches beyond Sri Lanka by providing a proof-of-concept for a scalable and replicable business, financial, and technical approach for extending connectivity and value-added services into smaller rural communities world wide.

Woman interviewing another for the Lifeline project

Photo credit: Matt Abud, Internews

Suffering does not end with the cessation of hostilities or the phase-out of large-scale humanitarian aid. Sri Lankan women endured many unspoken hardships throughout the 30-year conflict, and continue to struggle as former IDPS with no home to speak of; with painful memories of the loss of family members; as victims of domestic violence; rape and alcoholism among men; supporting households as war-widows; or just having watched the opportunity for their lives to improve fade away. Despite these experiences, women remain significant, untapped agents of change, both within their local communities and across ethnic divides. Internews, with local partners such as the Association for War Affected Women (AWAW), will train women to use media tools to a) document their experiences, b) access essential information to enhance their economic empowerment, c) collaborate and reconcile with women from other local communities, other ethnic communities and across the diaspora and d) participate in policy decisions that affect them. Beyond the immediate impact of the radio, social media and newsletter products, Internews and partners will develop a toolkit for gender-based recovery and reconciliation in other conflicts. This project will build upon Internews’ successful Lifeline humanitarian information project that end in September 2010, and will help bridge the gap between humanitarian and development aid.

This was taken from Internews’ statement of commitment from the Innovative Use of Technology for Humanitarian Media Aid – Clinton Global Initiative Commitment to Action. Contact Jeri Curry at Internews for more information.

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