Tag Archive for: agriculture

Photo Credit: www.camara.ie

USAID’s Educational Quality Improvement Program 3 (EQUIP3) has released a new digital toolkit that will empower local partners to successfully implement youth employability programs. The Youth ICT Employment Training & Placement Toolkit provides guidance and support to partner institutions in the design of these programs and presents profiles of jobs in three sectors — ICT, health, and agriculture — which were identified as growth industries with a high potential for employing youth in Africa.

EQUIP3, a program led by the Education Development Center (EDC), partnered with the International Youth Foundation (IYF) to assess the labor markets, consult with numerous stakeholders in Kenya and Rwanda, and identify viable youth livelihood opportunities in the three sectors.  By gathering quantitative and qualitative information on the needs, interests, and capacities of employers, youth, and others, these assessments identified specific ICT-related occupations that offer significant entry-level employment or entrepreneurial opportunities for disadvantaged youth in the target countries.

The Kenya and Rwanda country assessments found numerous employment and entrepreneurial opportunities for youth who have basic to advanced ICT skills, such as in hardware maintenance and repair, network maintenance, multimedia production, and database management.  Through these findings, the development team identified the agriculture and health sectors as those which ICT skills have the most potential.  In the agricultural sector, for instance, youth can use ICT skills to increase the efficiency of farms, shops, and suppliers.  In the health sector, opportunities for youth exist in supporting health management information systems, among other opportunities.

The toolkit can be accessed online, in PDF, or in printed form for those without access to the Internet.  Each sector profile provides program managers with detailed information on how to establish training programs that will impart to youth the skills required to secure formal employment or to start their own businesses.

Each profile includes:

  • A brief job description
  • The employment outlook
  • The “big picture” training considerations (recommended training location, target beneficiaries, average length of course, maximum class size)
  • Desired training outcomes
  • Student prerequisites for training (e.g. English level, critical thinking skills, basic numeracy skills)
  • Qualifications to look for in trainers
  • Specific curriculum and resources
  • The technology resources needed to provide training
  • Optimal instructional methodologies
  • Internship and job placement strategies
  • Additional resources, including links to online resources

The development team worked with NGOs and the government in each country to identify the needs of out-of-school youth, investigate job opportunities in the private sector, and identify pre-existing training materials.  The research and consideration for country context that has gone into the design of the toolkit has made it a promising resource in providing youth with the skills necessary to participate in the emerging job market of technology-based positions.  Moreover, the development team designed the toolkit to be able to evolve with the emergence of new open source resources and different ICT-related employment opportunities within the three sectors’ value chains to enhance the curriculum and ensure the project’s sustainability.

And this is just the beginning — consider it the 1.0 version of this training resource.  The development team is looking to expand the toolkit to encompass other sectors and are already investigating examples of ICT usage in Senegal, Kenya, and Rwanda.


Photo Credit: M-Farm

M-Farm is an award winning mobile solution for agribusinesses and farmers currently being piloted in Kenya. It is an SMS and web-based application focused on improving weaknesses in the value chain. It is a transparency tool for Kenyan farmers to get information pertaining to the retail price of their products, buy their farm inputs directly from manufacturers at favorable prices, and find buyers for their produce.

Why M-Farm?

The M-Farm solution was developed based on the marketing challenges of rural farmers in Kenya. Smallholder farmers unaware of the market of the various commodities, produce in excess and are faced with the problem of getting the worth of their produce. Poor information on farm inputs and lack of access to these inputs such as fertilizer, seed, agrochemicals and other equipments are huge obstacles to increasing farmers’ productivity. The inability of the farmers to transport their produce to regional markets after harvesting also leads to the exploitation by middlemen who offer meager prices for the produce, and even delay payments for the commodities.

M-Farmers’ Approach

The M-Farm solution aims at giving farmers a voice by connecting them with each other in a virtual space for access to affordable farm inputs and also be able to sell their produce collectively. Specifically, the solution works through:

  • Price Information: M-Farm enables farmers to inquire current market prices of different crops from different regions and/or specific markets
  • Group Buying: M-Farm is able to aggregates farmers needs/orders and connect them with farm input suppliers
  • Group Selling: M-Farm enables farmers to sell collectively and connect them with a ready market thereby increasing their productivity.

M-Farms’ Solution

The M-Farmer solution has taken advantage of the on-going phenomenal growth of mobile technology across Africa. With access to the Internet yet to have impact on rural farming in these areas, M-Farm has adopted an SMS-based solution for achieving its goal.

Farmers in Kenya simply SMS the number 3535 to get information pertaining to the retail price of their produce, buy their farm inputs directly from manufacturers at favorable prices, and find buyers for their produce. Also, M-Farm has a contract with a local exporter, who buys the produce directly from the farmers using their mobile devices thereby minimizing the transportation challenge. This gives farmers access to a reliable and guaranteed market that enjoys stable year-round prices while eliminating middlemen and lowering transaction costs.

Below is a 2-minute clip on the winning of M-Farm’s IPO48 competition featuring Jamila Abass, a co-founder and CEO of MFarm Ltd (K) and other team members.

 

Access to M-Farm is by subscription with a free 30-day trial for users. For more information on M-Farm, visit here.

Photo Credit: TV Pro Gear

An initiative being co-led by Conservation International (CI), the Council for Scientific & Industrial Research (CSIR), South Africa and the Earth Institute (EI), Columbia University, has been launched with a grant from the Bill & Melinda Gates Foundation.

The Africa Monitoring System (AMS) tool will track, monitor and diagnose agricultural productivity, ecosystem health, and human well-being in African landscapes with near real-time data to better understand the opportunities and trade-offs of increased agricultural production. The system will provide tools to ensure that agricultural development does not degrade natural systems and the services they provide, especially for smallholder farmers.

The three-year $10 million dollar grant was announced by the co-chair of the foundation, Bill Gates in Rome at the 35th Session of the Governing Council of the International Fund for Agricultural Development (IFAD) held in February. The grant lays the foundation for a new integrated monitoring system in five regions of Sub-Saharan Africa, including Tanzania, Ghana, Ethiopia, and two other countries to be determined, where agricultural intensification is targeted to meet the needs of Africa’s growing population.

Dr. Sandy Andelman, a vice president of Conservation International who will serve as Africa Monitoring System executive director said, “We face this enormous challenge that boils down to this key question: How are we going to feed nine billion people on the planet without destroying nature, especially in the face of climate change which in itself brings vast uncertainty. The answer is that we can no longer afford to make decisions without really seeing the full picture of what is happening to the planet.”

The Africa Monitoring System (AMS)

The success of the system will depend on the accuracy and timeliness of the data collection process which will happen at multiple scales to create the most accurate possible picture. This will include

  • A household scale, using surveys on health, nutritional status, household income and assets;
  • A plot scale to assess agricultural production and determine what seeds go into the land, where they come from, what kind of fertilizer is used, what yield of crops they deliver, what happens after the harvest;
  • A landscape scale (100 km2) measuring water availability for household and agricultural use, ecosystem biodiversity, soil health, carbon stocks, etc.; and
  • A regional scale (~200,000 km2) that will tie everything together into a big picture, to see the scales at which agricultural development decisions are made.

The raw data will be fully accessible and synthesized into six simple holistic indicators that communicate diagnostic information about complex agro-ecosystems, such as:  availability of clean water, the resilience of crop production to climate variability or the resilience of ecosystem services and livelihoods to changes in the agricultural system. The near real-time and multi-scale data will be pooled into an open-access online dashboard that policy makers will be able to freely use and customize to inform smart decision making.

“Rather than having a set of data over here for one issue, and other sets of data over there for other issues, what this system will essentially do is assemble the different puzzle pieces into one clear image that will allow decision makers to transparently see the parts and their sum in one centralized location”, Andelman explained.

CI Chairman and CEO Peter Seligmann praised the grant as a landmark moment in conservation which would inspire others.  “We are honored to be entrusted by the foundation to shepherd their largest investment to date in examining the relationship between agriculture and the environment, and I could not be more encouraged or appreciative for their leadership, concluded Seligmann.”

CI, CSIR and Earth Institute will collaborate with governments, other non-governmental organizations, the academic community, the private sector and key international partners over the next three years to design and implement the Africa Monitoring System. This period will represent Phase 1 (three years) of a three-phase process (10-15 years) to create an Integrated Global Monitoring System for Agriculture, Ecosystem Services and Human Well-Being, and developers expect to mobilize additional resources to leverage the Foundation’s investment.

Photo Credit: 8Villages.com

One of the new ICT solutions that I have discovered and love to share with agricultural commodity value chain implementers is 8Villages, a mobile platform that links farmers to their communities of peers, input suppliers, and their external business partners.

Below is a short discussion that I had with the Founder and CEO of 8villages Mathieu Le Bras, when I spoke to him on skype from Singapore this week:

Question: A social network app for farmers – what type of farmers are you talking about?

In his response, Mathieu who is an agronomist by profession with over 10 years of experience working with smallholder farmers in the developing nations was very confident of what his ICT solution is all about. His answer was yes, a social network platform for smallholder farmers.

Of course, the follow-up question was what is the literacy level of these smallholder farmers that you are talking about?

With the current focus of 8Villages solution on Asia, beginning from Indonesia, the CEO painted a bright picture about the literacy level of the targeted farmers which is in contrast to the situation in Sub-Saharan Africa. The Global Educational statistics shows that about 48% of Indonesians live in rural villages with around 42% of its labor force in agriculture. The interesting part of this statistics is that, most children in Indonesia have high literacy rate, with around 90% of adults able to read and write. The CEO confirms this that, a very high percentage of the users of the platform are able to read and write and are perfectly using the online platform.

That said, the literacy barrier may be overcome for the users of 8villages mobile platform.

My next concern was about content for the users. Mr Le Bras as an agronomist perfectly understands the importance of quality agricultural content for successful farming by the smallholder farmers. 8Villages according to the CEO, depends on user-generated content by the users of the platform. 8Villages then uses its platform to extracts and share the content with the potential users.

So how is this done?  Mathieu described the system as an online network that combines voice, SMS and the Internet to connect farmers and their partners. The platform allows users – farmers and agribusinesses to generate microblog posts about their products, share brand comparison, give feedback on products and farming techniques, and attend trainings provided by experts.

On the nature of the existing social network among farmers, Mathieu argued that for most of these ICT solutions to work, developers and program implementers need to understand how farmers behave. He explained that smallholder farmers have strong and rich social network within their communities and these networks should be utilized when thinking of communication tools for the farmers.

For more information on why the platform, and the potential benefits to the users, visit 8Villages.

mAgri Panel @ GSMA Mobile World Congress

Is rural agriculture a big business opportunity for the mobile industry or the mobile industry is a big business opportunity for rural agriculture?

This is the question that I continue to grapple with as I browse through presentations at the mAgri event during the just ended GSMA Mobile World Congress 2012 in Barcelona, Spain, and also analyze the “charge” by the Chairman of Microsoft at the IFAD Governing Council Meeting in Rome, earlier this year. Below is the recap of the presentations at the event that seem to highlight the importance of these services to the rural smallholder farmer followed by the perspective from Bill Gates.

GSMA Mobile World Congress

Introducing the mAgri event at the Congress, the Managing Director of GSMA Development Fund, Chris Locke reiterated the importance of mobile technologies in improving food security by reaching rural farming communities that are otherwise, not served by the traditional agricultural extension services. He stated that with the continuous support from the Bill and Melinda Gates Foundation and USAID, the goal is to expand the mAgri program to six more countries. “What we are really looking for is a delta in a data – a delta that shows that there is a significant mobile penetration among the audience we are trying to reach but the lack of access to existing services that are trying to give them valuable information to help improve economically and socially, said Locke.”

Subrahmanyam Srinivasan, the CEO of IFFCO Kisan Sanchar Ltd (IKSL) then shared their experience in India through push and pull model of information delivery to their clients. Through an enviable partnership between IFFCO,  Bharti Airtel, and Star Global Associate, m-powering utilizes mobile technology to provide agricultural information to over 3million revenue earning farmers in India and another 1million listening farmers.

The Global Product Leader of Nokia Life Tools (NLT), Bhanu Potta also emphasized the importance that Nokia place on educating rural farmers about production of new crop and animal varieties. According to him, these farmers are now switching from the traditional food crops to commercial and cash crop commodities and therefore need actionable, timely, locally relevant information in their local languages, and from trusted sources. The Nokia Life Tools provide farmers with market price information, weather updates, and news and tips on crops within their geographic location.  A new feature that was released during the congress will enable interactions among the users and with experts through voice. NLT currently serves over 50million users in the area of health, education, agriculture etc. in India, China, Indonesia and Nigeria.

Mark Davies, CEO of Esoko  then explained how access to agricultural information through mobile phone has improved revenue generation of smallholder farmers in Ghana. According to him, through the mobile services of esoko, farmers are able to better negotiate price with traders, avoid traders and go directly to the regional markets, delay selling their products until they can obtain the best price, and socially help address trust issues in marriages when women return from the market with their sales. With the challenge of scaling their services, esoko now serves between 10-20 thousand farmers in Ghana and also franchising their tools to other countries to deliver their own contents.

Finally, Marc Ricau, Vice-President Country and Partnerships of Orange AMEA outlined how the company is shifting focus from urban customers to rural customers in 25 countries (18 in Africa), since about 60-70% of the population in these countries live in rural areas and are farmers. According to him, they are developing and expanding network coverage in these countries and partnering with content developers to serve these rural farmers with mobile services and solutions for their agricultural needs. “Mobile services can bring development in these areas by increasing productivity of the farmers, said Ricau.”

IFAD Governing Council Meeting

Bill Gates at IFAD GC Meeting

From a different perspective, the Microsoft chairman recently charged three UN Organizations – the International Fund for Agricultural Development (IFAD), the World Food Program (WFP) and the Food and Agriculture Organization (FAO) to do better to serve farmers. “Right now, a digital revolution is changing the way farming is done, but poor small farmers aren’t benefiting from it” said Bill Gates. The billionaire philanthropist also criticized countries, food agencies, and donors that aren’t working together in a focused and coordinated way to provide the help small farmers need, when they need it.

So my question remains as to whether the digital revolution is an opportunity for the mobile industry or an opportunity for the smallholder farmer? In other words, who is benefiting from the this huge opportunity – the smallholder farmer or the mobile industry? Is the smallholder farmer really benefiting from all these interesting stories by IKSL, NLT, esoko, Orange and hundreds of ICT and mobile solutions being designed for agriculture? If yes, how and if no, why?

Photo Credit: Daniel Katz

Access to timely and accurate data on farmers, their households and farm activities is key for policy, decision-making and quality control for development organizations, national governments, funding agencies, project implementers, field workers, researchers and farmers themselves. Demographic data (past and present) on farm households such as land sizes, assets owned, types of soil, weather conditions, gender distribution, literacy levels, types of commodities being produced, diseases and pest, facilities for storage, among others are critical.

Unfortunately, the current status of data on developing nations’ agriculture at both local and global levels is far from reaching the stage at which policy makers can confidently draw upon for intervention due to the complexities with collection and analysis. The result is inefficient flow of resources into these communities due to under or over investments. The challenge is both socio-technical – human skills to design the necessary protocols for capturing these data as well as technological tools to facilitate the management (capturing, analyzing, sharing, etc.) of the data.

For far too long, exploring the role of ICT solutions to support value chain actors in this area have been ignored even though viable and potent ICT tools are in the market. ICT solutions identified in this component could be used in building and generating electronic forms for data gathering, help in timely access to data, facilitate easy and accurate data analysis, ensure monitoring of field activities, help in tracing of goods from farm gate to consumers, and assist in certifying commodities for quality assurance.

Photo Credit: Uganda App Lab

Potential ICT Solutions to Facilitate Agricultural Policy & Decision-Making

These are ICT solutions that facilitate accurate data capturing, analysis and sharing on farmers, their farm sizes, assets, commodities and other key identifications for enhancing policy decisions making by field staffs, governments, investors, donors and feedback into research and development. Examples of apps identified in this category includes iFormBuilder, a mobile platform for building robust forms, offline data capturing and managing data and users from any browser with the iPhone, iPod touch, or iPad with image and audio recording, GPS and mapping functionality, etc; Mobenzi Researcher that uses simple feature phones to high-end handsets to provide a tried and tested solution to enhance field research and data collection; and PoiMapper, a mobile point of interest data collection and sharing solution for affordable GPS-enabled feature phones that can make agricultural fieldwork more efficient and reliable through planning and monitoring of field activities.

Potential ICT Solutions for Traceability and Quality Assurance

These are ICT solutions to facilitate data gathering on farmers, their fields and specific information on their commodities for traceability and quality assurance. Examples include SourceTrace, a suite of ICT applications including traceability module that records delivery and transaction of data both entered manually into mobile device as well as from GPS, RFID and bar code readers, certification module for internal agricultural monitoring processes of agricultural commodity firms such as Fair Trade, and processing module that automates the capture of valuable information on the various light industrial processes of any agricultural commodity; Reliable Information Tracking System (RITS), a new coffee traceability program that is helping coffee growers become more efficient, reliable, and quality-focused by tracking deliveries of coffee from each member down to the details of what coffee varietals and quality score each lot of coffee receives; and, Integrating ICT for Quality Assurance and Marketing, a project that helps to build an internal control system for inspectors of Organic Producers and Processors Association of Zambia (OPPAZ) for quality assurance and thereby improve the value of the products for increased income.

In summary, ICTs have great potential for data management within the agricultural value chain for increased agricultural growth. Improved data used will influence how research is conducted and subsequently the kind of policy decisions that need to be made for funding and investment. For detailed information on ICT solutions for monitoring, evaluation and quality assurance visit ICT4Ag Database by GBI for an interactive experience and feedback.

Photo Credit: flickspire.com

The theme for this years’ International Women’s Day celebration is “Empower Rural Women – End Hunger and Poverty.” This is in recognition of the critical role and contribution women, especially rural women are playing globally to enhance agricultural and rural development, improve food security and help reduce poverty levels in their communities.

Unfortunately, there are others in Africa (my continent) who still believe that women or girl-child should support their mothers on the farm to send their brothers or boy-child to school. They still hold onto the stereotypical believe that Science Technology Engineering and Mathematics (STEM) disciplines are for boys. No doubt, there is a recent announcement by Debonair Limited that a tablet PC targeted at “men” will be launched in Ghana next month.

My concern is, why for ‘men’ and why in Ghana (Africa)? Is it the right time to develop such a technology for Ghanaian men to celebrate success? What success are we talking about here? Should we rather be thinking of gender specific technologies for production such as ICT solutions for rural women in agriculture? These are questions I wish we can reflect upon as the world celebrates the International Women’s Day (IWD) on this 8th of  March for economic, political and social achievements of women past, present and future.

ICTs are NOT Gender Neutral

At the February TechTalk organized by the USAID Global Broadband and Innovation (GBI) program on “How to Address Gender in Your ICT Projects” the CEO of Sonjara Inc., Siobhan Green, stated that ICTs are NOT gender neutral. Even though I have been thinking about gender specific ICT solutions for women in agriculture, and writing about ICTs for rural farmers before this TechTalk, my interest in the area has increased after hearing this statement. Are these new information and communication technologies (ICTs) really gender-biased?

With the above statement, it is therefore not possible for me to keep silence after reading the announcement from Debonair Limited. According to Debonair’s spokeswoman, the fact is, men take their toys very seriously. After working so hard to achieve success, men deserve to own and play with the cars, the Yacht, the watches and quality clothes. The Bamboo D300 has been developed to celebrate a man’s success.’

Photo Credit: Debonair Limited

The CEO of the company also has this to say:

Men will fall in love with the Bamboo D300 tablet because it is a simple, makes it easy to do the things men love – transact business, sports, watch movies, read books & magazines, listen to music, download apps, play games, check emails and surf the web on a simple touch-screen interface. It’s great for men of all ages, and provides a great intuitive experience; even for men who do not know how to use computers”-  Mr. Adebola Omololu.

Even if this is just a marketing blurb, I think we have moved far beyond it in this information age. I’m wondering which of the above tasks listed by the CEO are beyond the reach of African women? What is so unique about business transactions, surfing the web, reading magazine, or listening to music on PC tablet that African women cannot do? For how long do we continue to widen this digital divide through our cultural and mental perceptions of women in Africa?

Making our priorities right!

Interestingly, I have been researching into ICT solutions – projects and mobile applications currently aiding agricultural value chain actors to increase information and knowledge exchange. Out of over 120 ICT solutions currently identified and analyzed, not a single one is gender specific. This means that it is up to the implementers of these ICT solutions to decide how best to increase women access to the technologies in their projects. Failure to do that will result in under-representation of women in these projects.

So why PC tablet for men in Ghana or Africa at this time? In Ghana, agriculture remains one of the key sectors with more than 80% of all agricultural production done on land holdings less than one hectare. The vast majority of these farmers are subsistence small-scale, rural women who lack access to improved technologies for production, storage, processing, and market information.

I believe what Ghanaian men need at this time is more than PC tablet for fun or pleasure. We need technology companies to think and design ICT specific solutions for our rural women who are “killing” themselves daily to keep us alive. At the just ended IFAD Governing Council meeting in Rome, Bill Gates stated that, “right now, a digital revolution is changing the way farming is done, but poor, small farmers aren’t benefiting from it.” And these poor small farmers are our women.

Women Agricultural Scientists Honored: From Left, Anne Gichangi, Ruth Wanyera and Esther Kimani

Instead of thinking and developing PC tablet for Ghanaian men for pleasure, fun and to celebrate success, I join Dr. Fenneke Reysoo to ask this interesting question: “Men, Where are the Women?”. On this International Women’s Day, Men In Africa, Where Are Our Women In Agriculture?

Photo Credit: The African

Smallholder farmers face agricultural productivity challenges in the areas of under-investment in R&D; the actual processes of agricultural research and communication; access and utilization of agricultural inputs such as seeds, fertilizer, agrochemicals, etc. by farmers; and accurate information on field production practices. On the other hand, success stories of the use of information and communication technologies (ICTs) to minimize each of these challenges are being documented across the globe and the potential for increasing the impact of ICTs on agricultural production is huge.

As the first in the 3-piece series on “Mapping ICT Solutions along the Agricultural Value Chain”, this post explains how ICT solutions are being used or can be used by value chain actors within the productivity segment of the value chain. ICT solutions in this category may support value chain actors who are involved in agricultural research and development, input manufacture and supply, extension, and production for increased access to information and knowledge for agricultural production.

Potential ICT Solutions for Agricultural Research and Development (R&D)

Agricultural R&D is a key component of the value chain and in most developing nations, has great limitation due to poor access to the global knowledge pool by the developing nations researchers. ICT solutions in this sub-category may support the work of agricultural researchers, agricultural science students, extension staffs, and farmers to facilitate access to scientific knowledge, exchange of information between and among them.

Examples of ICT solutions identified include mobile applications such as the i) OakMapper, a mobile application which allows users to submit occurrences of Sudden Oak Death (SOD), search for incidents, and to report them to the geospatial enabled database; ii) Rural Universe Network (RUNetwork), a network of several partners in the Caribbean to help improve the availability of local knowledge and information through the development of a rural communication system; iii) eRails, a free website for partners across Africa working in the area of agriculture and rural development to help them share their new innovations; iv) AGORA and TEEAL by FAO and Cornell University respectively helping to increase access of developing nations researchers and academics to scientific journals to facilitate their research work.

Photo Credit: Thulasy Balasubramaniam and Graham Lettner

Potential ICT Solutions for Access to Agricultural Inputs 

Increased access to inputs such as seed, animal feed, fertilizer, machinery, financial support, insurance, and irrigation systems at the right time, the right price, and in the right amounts is key for successful production by farmers. Actors within this segment are mostly private sector and for-profit firms that need to be in constant communication with the smallholder farmers to ensure profitable investment. Communication tools are important for continuous flow of information between these partners to be able to develop the right input that works for the farmers. At the same time, input manufacturers and suppliers are expected to collaborate with researchers who test these inputs for their suitability for farmers to help in commercialization and scaling up promising agricultural technologies that could benefit smallholder farmers.

ICT solutions within this category may support activities of input manufacturers, suppliers, and users for timely, more efficient and effective use of these agricultural inputs. Some of the ICT applications identified include the use of i) E-Voucher system in Zambia to facilitate easy access to inputs by farmers, help involve the private sector, and reduce fraud in the delivery of these inputs; ii) the Agrian Mobile Information Center, a mobile app that allows users to access product information while in the field, search by product name, active ingredients, signal word, etc. and iii) Kilimo Salama, an input insurance system in Kenya for farmers as they purchase inputs for their farms.

Potential ICT Solutions for Agricultural Production

Apart from inputs and other new technologies from research, farmers put in a lot of resources and efforts into the actual production process on the field. Smallholder farmers across the globe are known for their innovative activities in the face of limited access to scientific knowledge and resources for production. Information communication technologies can play significant role in either way – connecting them to scientific resources and information and also link these farmers together to share their indigenous knowledge and experiences acquired over the years. ICT solutions in this sub-category may help in communicating information to support field activities by farmers such as weather, pest and diseases, soil nutrient levels, harvesting practices, gestation cycles, and knowledge sharing among farming communities.

Photo Credit: FAO

Some of the tools identified within this group include i) Crop Calendar, an online resource created by the Food and Agriculture Organization (FAO), which provides timely information about seeds to promote local crop production by farmers; ii) iCow, a voice-based mobile application that prompts cattle farmers on vital days of cows gestation period; iii) NEXT2, a geo-social application that is able to connect farmers with similar interest that are geographically co-located through SMS, voice, or mobile web to share local knowledge, expertise and experiences; and iv) a host of traditional radio programs that are assisting farmers’ production activities.

In concluding this piece, it is clear that the huge potential of the new digital network for agricultural productivity is yet to be fully exploited for smallholder farmers. The technologies are affecting the work of agricultural researchers, extension workers, input manufacturers and distributors, private sector organizations interested in partnering with governments to improve agriculture, and some farmers at the remotest communities. But stakeholders need to devise better strategies for fully integrating these solutions into their projects.

This is the first in a 3-part series that explains the role of ICTs within the three major stages of the agricultural value chain – Productivity, Marketing, & Monitoring and Evaluation. We’ll soon be launching a dynamic and interactive version of “Apps4Ag Database” project on March 9th during GBI’s TechTalk:Mapping ICTs Along the Ag Value Chain.

Puzzle pieces representing parts of the ag value chain, fit togetherThe agriculture and food security value chain system is known for its complexity with varied actors at various levels interacting among themselves and with their external environment to provide sustainable food security situation across the world. In this complex system, the key for success depends on how well the value chain actors collaborate and coordinate their activities throughout the entire process from research and development through production to consumption.

The agricultural value chain identifies a set of actors and their respective activities that are aimed at bringing basic agricultural product from research and development, through production in the field, marketing and value adding processing to the final consumer. Within the agricultural value chain, irrespective of the model of the chain, three key components can be identified. These are activities associated with – i) productivity (Research and Development (R&D), input manufacture and supply, production on the field); ii) marketing (transport and storage, processing, retail and wholesale); and iii) Monitoring and Evaluation (M&E) (policy and traceability). Marking out these components allows for identification of the actors that work within these three main categories along the value chain.

Communication tools for coordination of roles

In a complex system like the agricultural value chain, coordination of roles is key as the actors collaborate to exchange resources. Successful coordination of role calls for appropriate communication approaches and media for smooth flow of resources from one stage to another and from one actor to the other. The importance of communication within the value chain is becoming clear especially with the surge to develop new and innovative information and communication technologies (ICTs) for agriculture and food security.

The U.S. Agency for International Development’s new Global Broadband and Innovations (GBI) program with the mandate to focus the Agency’s attention and resources on leveraging the adoption of ICTs across its development portfolio has been exploring the role of the new technologies along the agricultural value chain for improved resource flow. Throughout our desk research, we have found that there are several discussions, and activities going on with the use of ICTs in agriculture and food security, and others specifically on value chain development. However, little is done to bring the two issues together.

The ICTs for Agriculture team at GBI has over the past few months been working to bring these two issues together to help identify what ICT solutions currently in the market are best fit for each stage of the agricultural value chain. The team has identified and selected over 125 ICT solutions (apps and projects) that apply to the various actors within the agricultural value chain, specifically for this initial stage of the project and has mapped out these tools along the chain.

This is an introduction to a 3-piece series that explains the role of ICTs within the three major stages of the agricultural value chain – Productivity, Marketing, & Monitoring and Evaluation. We’ll soon be launching a dynamic and interactive version of “Apps4Ag Database” project on March 9th during GBI’s TechTalk:Mapping ICTs Along the Ag Value Chain.

Photo Credit: Wikipedia

Markets for agricultural products is another critical component of the value chain – i.e from the time the produce is ready for harvest till it reaches the final consumer. A number of activities take place within this period from storage, processing, transportation, retail, and wholesale that add value to the produce. These value adding processes are greatly affected by factors such as inefficiencies in trade policies – both local and international, poor post-harvest handling techniques, challenges with storage and processing, limited infrastructure for transportation of produce, and lack of access to credit by farmers at the lean season to help them extend shelf life of their produce.

In the context of communication, the World Bank’s eSourcebook defined marketing in terms of “finding out” what customers want and “supplying it” to them. ICT solutions that target markets for farmers’ produce may have features that connect producers to traders, provide market alerts and status of prices to both producers and traders at various markets, facilitate easy and smooth transactions and price negotiations, ensure easy flow of goods across regions/states, aid market research, and improve storage and processing challenges for value chain actors. Effective deployment of these tools will increase food availability, increase income of producers and traders, minimize post-harvest losses, and help stabilize food prices.

Potential applications of ICTs for retail activities

Smallholder farmers are producers and at the same time retailers. Commodities produced beyond household consumption go to the market for retail. Farmers sell at the farm gate, in their homes, local markets and regional markets to get cash to meet other social and economic needs at home. But due to poor market information at the time of harvest (even at the time of cultivation), farmers are exploited by middlemen or market women who determine the price, and most of the times, the farm produce are left to rot at the farm or the market due to glut in market at the time of harvest. ICTs are helping to reduce this challenge in most developing countries to increase market information for producers. These ICT solutions may support activities of smallholder farmers, traders and consumers with market information and other transaction processes to help deliver produce to the consumers.

Examples include the use of Agriculture Price Alert, an iPhone mobile application that send push notification to users (farmers, traders, consumers) when prices reach the limit they set; M-Farm, a mobile application that helps users to get up to date crop price information, connect farmers together to jointly sell their produce, and help group-buying of farm utilities together; and CellBazaar that uses a suite of applications including SMS, the web and voice to bring ‘the market’ to the handset of its users.

Potential applications of ICTs for wholesale activities

Photo Credit: ICTUpdate

Farm produce also travels from the farm gate to wholesale markets and supermarkets. The produce undergoes value-adding processes such as sorting, storage, processing, grading, packaging, labeling and certification, which may be undertaken by the farmer or the wholesaler. The entire process involves logistics and communication to be able to deliver the right product to the right market. There are specific ICT solutions that support activities of commercial farmers, traders, processors, graders and consumers with market information and transaction processes to ensure quality products in the market. Some of these activities cut across national and regional boundaries for international markets.

Examples include Virtual City AgriManagr, which allows traders to manage the weighing, grading and receipting of their produce collected from each farmer at the collection point and pay suppliers using cashless transactions, Regional Agriculture Trade Intelligence Network (RATIN) which supplies traders with improved early warning marketing and trade information leading to more efficient and competitive transactions in food trade between surplus and deficit regions in East Africa, and the Africa Commodities and Futures Exchange (ACFEX), a Pan-African multi-asset derivatives exchange that provides a continent wide price discovery mechanism, transparency, risk management in a number of areas including agriculture.

In conclusion, a range of ICT solutions are within this “marketing” category of the value chain. Solutions providing market information to farmers prior to cultivation for decision on what crop to cultivate and how much to farm; those that give price alerts from different market locations for farmers to decide on who to sell their produce to; others that connect farmers and traders together to negotiate and exchange their commodities;  those that facilitate transactions and payments; and other solutions that ensure storage/warehousing to help add value to the produce and increase farmers’ income.

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