Photo Credit: Airtel
The Sales Director of Airtel Telecommunications Mr. Luck Ochieng ‘outdoored’ an advanced form of mobile banking in Ghana on Wednesday by stating that “this innovative mobile service would help customers to overcome many challenges the public go through when transacting business in their daily lives.”
The mobile money service in Ghana will allow customers to pay their postpaid and DStv bills; pay for goods and services; contribute to their loans and savings; send airtime to themselves, to friends and to family on Airtel or other networks; send money from their Airtel Money account to other Airtel money customers; send money from their Airtel Money account to people on other networks; receive money on their Airtel Money account; and perform Cash-in and Cash-out activities i.e. buy or sell Airtel Money and much more.
This is a huge move in the area of information and communication technologies for development (ICT4D) in Ghana, which is expected to impact lives from the ordinary citizen through the corporate sector to the national government. With an estimated 80% of Ghanaian being “unbanked”, this opportunity could not have come at any other better time than this. The caption of the news at the Ghanaweb site tells it all “Airtel subscribers can pay ‘trotro’ fares with phones.”
Mr Ochieng emphasized the importance of the service to enhance public safety through a ‘cashless society’ where one could make direct purchases with e-money instead of the actual exchange of cash from one source to another. The Ghanaian society is on high alert in recent years with the rise in attack by armed robbers on market women who carry huge sum of money across the regions for payment of goods and services. In addition to the cost of human lives that are lost in some of these attacks, the indirect consequences on businesses, primary producers, and the transport sector is unbelievable.
Ghana has gone through the various stages of information and communication technology development (ICTD) over the years. This is seen in the significant progress being made in terms of i) developing national ICTs policy to guide the deployment of the technology across the country; ii) the setting-up of an independent regulatory body that is overseeing the overall process to ensure free and fair competitive market; iii) the presence of multiple telecommunication operating companies in the Ghanaian market; iv) revolving funds such as the universal service and access fund (USAF) and other private-public-partnership activities that are in place for financing broadband extension to remote area; v) the development of the physical infrastructure of ICTs in Ghana ahead of a number of its neighboring countries; and vi) the sound environment for developing the technologies associated with the infrastructure for effective functioning are being created.
It is time to look more into information and communication technology for development (ICT4D) – the application of the technologies to improve lives and reduce poverty. So is is time for the implementation of services such as e-governance (connecting all local and central government departments with functioning websites and email addresses); e-agriculture (connecting rural farming communities, empowering them to use the technologies and linking them to market); e-education (connecting scientific and research centers universities, colleges, secondary schools and primary schools with ICTs); e-health (connecting health centers and hospitals with ICTs, especially the rural ones with the urban centers), e-democracy (enabling ordinary citizens to have their voices heard through community access points, connected public libraries, cultural centers, museums, and post offices); and the m-banking services.
Juniper Research predicts that active users of mobile money services will double in the next two years, exceeding 200 million worldwide by 2013. This is an opportunity that no one would like to miss. Airtel is in the right position to take the mobile money industry in Ghana with their “Best Mobile Money Product or Solution” award during the 16th Annual Global Mobile Awards at the Mobile World Congress earlier this year.
