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Tag Archive for: e-agriculture

Tech Talk: Mapping ICTs Along the Ag Value Chain

New ICT solutions for agricultural development are being developed at break-neck speed, and its hard to keep track of what’s out there, what works, and how it best fits into your project. At this month’s Tech Talk, GBI will demonstrate how ICT applications can complement a value chain approach to agricultural development, and we will bring in users and developers of these apps to explain their tools and how they are implemented. We’ll also unveil a new and useful interactive tool “Ag Apps Along the Value Chain,” that maps a collected inventory of over 120 apps and ICT solutions along the agricultural value chain.

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Benjamin Addom is a knowledge management specialist with training and experience in the use of ICTs for development. He has over 9 years of experience in the field of agriculture, food security, ICT4D, teaching, training, capacity building, monitoring and evaluation. He holds a PhD in Information Science and Technology from Syracuse University School of Information Studies, masters in International Agriculture and Rural Development from Cornell University, and a bachelors in General Agriculture from the University of Cape Coast, Ghana.

With special presentations by

Stephen Sellers, CEO, Co-Founder SourceTrace
Jacob N. Maaga, CEO, Africa Commodities & Futures Exchange
Or Dashevsky, Solution Architect, Catholic Relief Services

Online event registration for Mapping ICTs Along the Agriculture Value Chain powered by Eventbrite

Make sure to check out our archives of previous GBI Tech Talks.

February 29, 2012/by actualize

Agriculture, Originally posted on the GBI Portal

The World Bank Launches e-Sourcebook on Ag.

Photo Credit: The World Bank

The official launch of the World Bank’s e-Sourcebook, “ICT in Agriculture: Connecting Smallholders to Knowledge, Networks and Institutions” took place at the premises of the Bank on Wednesday January 18 2012, with a number of activities.

Among these activities was a panel discussion on the key modules in the book moderated by Mark E. Cackler, the Manger of the Agriculture and Rural Development Department of the World Bank. Members of the panel included Willem Janssen, the Lead Agriculture Specialist in the Latin America and Caribbean Region; Laurent Besancon, Senior Regulatory Specialist in charge of ICT portfolio for the Sub-Saharan Africa region; Tuukka Castren, Senior Forest Specialist at the Agriculture and Rural Development (ARD) department of the Bank; Aparajita Goyal, an Economist at the Agriculture and Rural Development (ARD); and Shaun Ferris, Senior Technical Advisor for Agriculture and Environment at Catholic Relief Services (CRS).

Introducing the book, Tim Kelly, the Lead ICT Policy Specialist in the ICT unit of the Bank stated clearly that the e-Sourcebook is neither academic paper, a report nor cookbook for use. However, it provides development practitioners and governments with examples of where ICT in agriculture has been used, challenges and lessons learned using ICT, and guidelines on project development. It also attempts to address how ICT can be mainstreamed into agricultural interventions, research and entrepreneurship.

A Science Advisor at the Agriculture and Rural Development Department at the Bank, Eija Pehu shared some of the key findings and themes from the book. This includes the need to focus on the demand for services but not on the technology, understanding the users and their demands, providing the enabling environment, exploring sustainable business models, being aware of differential impacts of ICT projects such as gender, age and socio-economic status of the users, and recognizing that smart and higher capacity tools are becoming more affordable.

The highlight of the panel presentation featured an interesting mobile application demonstrated by Shaun Ferris from CRS that is being used for data collection, monitoring and assessment by agricultural field workers to share information and report to the main office. iFormBuilder is currently being used by Catholic Relief Services in a number of remote communities to facilitate data sharing and reporting.

Questions and Answer Session

Two main themes that emerged during the Q&A session were the need to i) identify and show evidence for the impacts of these ICT applications in agriculture on the socio-economic status and livelihood conditions of the farmers; and ii) look more into innovative ways of using ICTs to increase productivity of farmers in addition to the current emphasis on market information systems. It was pointed out that while the e-Sourcebook has good examples of each of the two above areas, more need to be done.

Also a number of academic and research institutes are currently working with some of the ICT projects to understand the relationship between ICTs use by local farmers and improvement in their socio-economic conditions. The conclusion, however, was that it is going to be a difficult task identifying this relationship looking at the number of ways by which the farmers use a given ICT. For example a mobile phone may be used to check weather updates, as an alarm clock, a clock to inform farmers about when to leave for home, make phone calls, check emails, etc.

The Structure of the Book

Organized into 4 main themes and 15 modules:

Section One (Introduction) covers topics like ICT in Agricultural Development (Module 1); Making ICT Infrastructure, Appliances and Services More Accessible and Affordable in Rural Areas (Module 2); Anywhere, Anytime – Mobile Devices and Their Impact on Agriculture and Rural Development (Module 3); and Extending the Benefits: Gender Equitable-ICT Enabled Agricultural Development (Module 4).

Section Two (Enhancing Productivity on the Farm) includes Increasing Crop, Livestock and Fishery Productivity Through ICT (Module 5); ICTs As Enablers of Agricultural Innovation Systems (Module 6); Broadening Smallholders’ Access to Financial Services Through ICTs (Module 7); and Farmer Organizations Work Better with ICT (Module 8).

The Third Section (Assessing Markets and Value Chains) addresses issues of Strengthening Agricultural Marketing with ICT (Module 9); ICT Applications for Smallholder Inclusion in Agribusiness Supply Chains (Module 10); ICT Applications for Agricultural Risk Management (Module 11); and Global Markets, Global Challenges: Improving Food Safety and Traceability While Empowering Smallholders Through ICT (Module 12).

The Fourth and Final Section (Improving Public Service Provision) covers Strengthening Rural Governance, Institutions, and Citizen Participation Through ICT (Module 13); ICT for Land Administration and Management (Module 14) and Using ICT to Improve Forest Governance (Module 15).

What Next at the Bank?

The Bank will be looking into the operational challenges of some of these ICTs applications identified in the book, develop regional task force to follow-up with the progress, and also continue to organize online fora on selected topics in the book, the first of which took place in December 2011 on “Strengthening Agricultural Marketing with ICT.“

The e-Sourcebook is freely available here.

January 20, 2012/by actualize

Agriculture, Extension Service, Farmer to Farmer, Food Security, Mobile, Originally posted on the GBI Portal

Reflections on mAg. Services: Partnerships Between MNOs and APs

Photo Credit: GSMA

NB: This is my personal analysis of contributions to question one from the forum. This post is the first in series of six, analyzing each of the six forum questions that were discussed.

Partnership, being one of the key criteria for selecting mFarmer Fund beneficiaries, the introductory question (below) for the forum was about partnership.

Question 1: In a partnership between a mobile network operator and agricultural partners, what unique value proposition does each partner bring, how can they leverage of each others’ strengths and what roles should each play in delivering a service to farmers?

Quick Summary of Contributions to the Question

With regard to the unique value propositions that each partner brings to the partnership, most of the contributions centered around the fact that Mobile Network Operators (MNOs):

Are providers of the mobile technology platform for the delivery of agricultural services
Have crucial role in ensuring access to the telecom network (adequate)
Have the responsibility for developing products that are affordable for farmers
Are responsible for addressing coverage issues
Need to ensure that they provide credible and dependable service
Have the responsibility of charging users and share the generated income with external Value Added Service providers
Are to be in charge of marketing and communicating the services to users (branding).

On the other hand, the Agricultural Partners (APs):

May be considered as content providers
Be able to clearly identify who the target farmers are and what their real information needs are
Must have rich experience of quality content for the farmers
Must have clear distinct experience and expertise in the areas of understanding farmers need
Shall have the ability to solve farmers’ problems and ultimately help them with inputs and services to implement the solutions
Must have the skills of connecting with farming communities
Be able to understand which format is best suited for the collection and delivery of information
Be able to collect, analyze, refine and disseminate (or make available) relevant agricultural information to the target audience
Be able to market available information services in the field, including through networks of extension workers
Shall ensure that the MNO fully understands that there is a real business behind Value Added Service (VAS) targeting farmers, even if the information service may take a longer time to take off
Be responsible for formatting of the content, reformatting, sometimes translating to be delivered and understood by the end user
Be responsible for quality assurance of the content – including sources, processes and final advice delivered
Are most likely in the best position to make sure that the mobile “channel” is used well to augment other info delivery channels.

Part B & C: How can the partners leverage of each others’ strengths and what roles should each play in delivering a service to farmers?

Contributions from the forum emphasized the importance of utilizing the existing infrastructure and assets including the mobile channels such as call center, SMS and Interactive Voice Response (IVR) infrastructure, short-code, and billing and revenue collection facilities. The partners can also utilize their respective brand strength and marketing expertise. For example MNOs have some of the strongest brands and trust with the users which can be powerful agents for marketing and driving awareness and the APs can also through their Agriculture VAS, help the brand and increase the market share of the mobile operator. Also pointed out was the possibility of MNOs to provide Agri VAS access via basic Unstructured Supplementary Service Data (USSD) menu service which could drastically decrease the barriers for the rural users to access the service and increase the usability. Potentially MNOs have the capacity to blend Agri VAS with mobile money solution and compliment advisory with agricultural financial services, such as loans and crop insurance.

Reflections on the Discussion

My take on this first question is that the understanding of the “AP” and “MNO” has not been made clear at the start of the discussion leading to all kinds of interpretations, assumptions and labeling. A first look at the question makes it simple and obvious but a critical analysis reveals how complex it is especially with the key terms – MNOs and APs.

In my first post at the forum, I did call for the definitions of these terms that seem obvious to the e-agriculture community. Fro example with the APs, are we talking of any group or organization involve in agricultural development services such as NGOs with agricultural service provision; community-based organizations involved in agriculture; farmer-based organizations; national agricultural units such as extension services, or research institutes?

A key argument that ran through the discussion and confirmed my argument was the call for a third party organization for the partnership. The issue of third party partners such as software developers, technology developers, new start-ups, research institutes, international organizations, etc. partnering with MNOs and APs to ensure the success of good mobile services for users came up. The case of IKSL was mentioned where other agencies and institutions which generate actual content – like Agricultural Universities and Research Institutes, International agencies like CABI, Indian Meteorological Department (IMD), Agmarknet for market information were involved in the partnership as third parties.

So a successful partnership for the mFarmer Fund may need more than MNO/AP partnership by reaching out to other institutions and organizations that have expertise in the Initiative’s Core Service. Alternatively, the APs and MNOs may be able to subcontract some of these services, but the positions of these different expertise need to be recognized.

The four points below could summarize the components of the partnership, whether two, three or more partners are involved:

Demand Articulations – partners that have skills and expertise of understanding the users (needs and potentials), understanding the content dynamics for users, etc. (e.g. NGO, CBO)
Network Formations – partners who are able to help connect other partners together and also connect users to product developers, ensure boundary spanning and information filtering (e.g. social media firms)
Process Management – partners that have the capacity to ensure infrastructure development, management and maintenance, generation of revenue for sustainability, quality assurance, formatting, etc. (e.g. MNOs, Software companies, IT firms, Universities, etc.)
Supply Activation – partners that have the skills to train and educate users on the products and services, who understand the language of the developers, able to communicate VAS, (e.g. extension services, NGOs, research institutes, etc.)

These are quotes from some of the experts at the forum:

“The Agricultural partner might not have an immediate capacity to do this in-house, as Agricultural Partner is usually an NGO or Ag. institution and not a VAS provider it its traditional sense.”

“For this, independent agronomists/ SMEs might be recruited if for example the agricultural partner has extensive experience on the ground but not so much access to the latest deep research around each individual crop/ animal.”

In otherwise, it has been acknowledged that partnership is necessary between AP (s) and MNO (s) but other views are that, the role of the MNOs, should be seen as roles being played by Internet Service Provider (ISP). That is providing the platform or network that could enable start-ups and VAS providers to utilize their services and innovations. VAS provision should remain independent of the MNOs.

Other Important Points and Questions Raised on this First Question!

The mobile channel is great for delivering certain types of information, but not all.
The profitability and success of the partnership is key
How would a model work that included two or more MNOs as the service delivery partners?
Sources of funding for the partnership – governments or on business models for profitability?
Would an MNO go into massive infrastructure investment just because of a partnership with AP for delivering agricultural services?
Where are the farmers in the partnership?

NB: The next in series is “Reflections on Mobile Ag. Services: Barriers to Scale“ and available on 12/26/2011.

December 22, 2011/by actualize

Agriculture, Agriculture Markets, Extension Service, Farmer to Farmer, Food Security, Originally posted on the GBI Portal, Sustainable Agriculture

Reflections on Mobile Agriculture Services: Blog Series

Photo Credit: e-Agriculture

The mFarmer Initiative, a partnership between GSMA, USAID and Bill & Melinda Gates Foundation (BMGF) in collaboration with e-Agriculture, initiated an online discussion late November to early December 2011.

The 2-week forum which was organized around six main questions, touched on critical issues from partnerships, barriers to scale, business cases/models, content, and mistakes committed by service providers in delivering these services.

As one of the participants in this forum, I have decided to reflect on the discussion which falls within my professional interest of using information and communication technologies (ICTs) to improve the living conditions of rural people in the developing nations, most of which are farmers by enhancing their access to resources.

There are six reflections in the series that are available through this portal for readers. Below is the list of titles, links, and dates of the posts:

1: Reflections on mAg Services: Partnerships Between MNOs and APs (Available on 12/22/2011)

2: Reflections on mAg. Services: Barriers to Scale (Available on 12/26/2011)

3: Reflections on mAg Services: Is there a Business Case for Serving Farmers? (Available on 12/29/2011)

4: Reflections on mAg Services: Financial Sustainability (Available on 12/31/2011)

5: Reflections on mAg Services: Content Sourcing, Quality Assurance & Dissemination (Available on 01/03/2012)

6: Reflections on mAg Services: Mistakes and Pitfalls of MNOs/NGOs (Available on 01/05/2012)

NB: These posts are summaries of the discussion and my personal reflections on some of the key points, and do not reflect the views of any of the sponsors, experts or contributors to the forum.

I hope we can continue the discussion.

December 22, 2011/by actualize

Agriculture, Mobile, Originally posted on the GBI Portal

Leveraging mServices for Development: An Opportunity for MNOs

Photo Credit: City of Dallas

The importance of mobile network operators (MNOs) who are currently investing in mobile agriculture services (m-agri) to view and utilize their investments as part of the wider “mServices strategy” that includes m-health, m-financial services, m-education, m-governance, m-women, etc came up in the just ended mFarmer and e-Agriculture online discussion.

“As competition between operators continues to escalate, the large rural customer base (a great deal of whom are farmers in the markets we are talking about) represents a sizeable business opportunity for MNOs” said an expert.

This comes as new developments are taking place with mobile financial services across the continent of Africa that has a huge market for all kinds of mobile services. Orange, one of the most prolific mobile financial services provider, is expanding further via a new partnership with Western Union to better meet the mobile services needs of its customers in Africa and Middle East.

The service will allow users to carry out simple banking operations and transactions in total security including money transfers – where users can send money using their phone to any Orange mobile customer in the country; payments – giving users an easier way to pay their electricity, water, television or phones bills, as well as providing a simple way to buy mobile phone credit from any location; and financial services – including solutions facilitating savings and insurance.

While all these services seem “financial”, analysts see the general penetration of mobile technology into the developing world as a great opportunity to facilitate services in other sectors such as governance, healthcare, education, agriculture, rural development, water and sanitation, and the overall economic development. Good partnerships among MNOs and between MNOs and other service providers that focus on the wider services should be the target for all.

GSMA has already initiated a number of programs that call for collaboration to leverage resources to better deliver these mobile services to the millions of rural folks currently left unconnected. Examples include:

m-Health service such as supporting community health workers in gathering and managing health information; capturing and analyzing data for disease surveillance; providing remote diagnoses via telemedicine; improving access to health information and resources through health hotlines; facilitating health education, training and emergency support; coordinating drug and medical supply distribution; enhancing rapid disease testing via mobile phone microscopy applications.

m-Farmer service aimed at driving scalable, replicable and commercially successful mFarmer Services; building services that impact farmers’ income and productivity; reducing the barriers for operators to launch or improve mFarmer Services; testing and proving models for delivering mFarmer Services via mobile phones; and promoting a culture of knowledge sharing in the mFarmer ecosystem.

m-Women service with the objectives of increasing access to mobile phones for 150 million women who live at the base of the pyramid over the next three years and leveraging the mobile channel to improve the socio-economic status of women across the developing world.

m-Learning service that will provide access to or deliver educational content and experiences through mobile devices using a number of technologies including Bluetooth, GSM/GPRS/3G, WiFi or WiMAX, via various mediums with the ability to learn anytime, anywhere.

It is time for the Mobile Network Operators (MNOs) to take advantage of these opportunities to maximize revenue for their investments and increase their social development impact on the society, especially the remote communities.

December 7, 2011/by actualize

Agriculture, Agriculture Markets, Extension Service, Originally posted on the GBI Portal

Be Part of the Discussion on the World Bank’s “ICT in Agriculture” Sourcebook

Photo Credit: infoDev

The first in series of online forums to further develop resources for the recently launched “ICT in Agriculture” Sourcebook by the World Bank takes off on the 5th through the 16th of December at the e-Agriculture site.

These discussion forums, available to all e-Agriculture community members, will be vehicles to inform the World Bank of other projects/programs that e-Agriculture members are carrying out and that could complement the research of the World Bank.

With the profound potential of information and communication technologies in developing country agriculture, the Agriculture and Rural Development Department (ARD) of the World Bank in collaboration with infoDev (part of the World Bank Group) embarked in an effort to explore and capture the expanding knowledge and use of ICT tools in agrarian livelihoods. “ICT in Agriculture: Connecting Smallholders to Knowledge, Networks and Institutions”, an electronic Sourcebook (e-Sourcebook) is the product of this effort which was released in November 2011.

The Sourcebook offers practical examples and case studies from around the world. A compilation of modules related to 14 agricultural subsectors, each module covers the challenges, lessons learned, and enabling factors associated with using ICT to improve smallholder livelihoods. Its aim is to support development practitioners in exploring the use of or designing, implementing, and investing in ICT enabled agriculture interventions.

The first of these forums will look at Strengthening Agricultural Marketing with ICT.

Sourcebook module 9 begins with an overview of the need for and impact of ICTs in agricultural marketing, especially from the perspectives of producers, consumers, and traders. Specifically, the forum will look at mobile phones as a marketing tool; evidence that ICT is changing logistics and transaction costs; the use of ICTs for market research (both for acquiring immediate market information and acquiring market intelligence over time); and the use of ICTs to make input supply and use more effective.

Participating Subject Matter experts include:

Grahame Dixie, World Bank
Shaun Ferris, Catholic Relief Services
Judy Payne, USAID
Eija Pehu, World Bank
Rantej Singh, Reuters Market Light, Thompson Reuters

To participate in the forum, you must be registered on the e-Agriculture community website. All e-Agriculture forums are asynchronous conversations, and run non-stop for their two week duration. It is possible to log on at any time from anywhere to participate.

December 2, 2011/by actualize

Agriculture, Mobile, Originally posted on the GBI Portal

Airtels’ mMoney Market for Ghanaian: An ICT4D Model

Photo Credit: Airtel

The Sales Director of Airtel Telecommunications Mr. Luck Ochieng ‘outdoored’ an advanced form of mobile banking in Ghana on Wednesday by stating that “this innovative mobile service would help customers to overcome many challenges the public go through when transacting business in their daily lives.”

The mobile money service in Ghana will allow customers to pay their postpaid and DStv bills; pay for goods and services; contribute to their loans and savings; send airtime to themselves, to friends and to family on Airtel or other networks; send money from their Airtel Money account to other Airtel money customers; send money from their Airtel Money account to people on other networks; receive money on their Airtel Money account; and perform Cash-in and Cash-out activities i.e. buy or sell Airtel Money and much more.

This is a huge move in the area of information and communication technologies for development (ICT4D) in Ghana, which is expected to impact lives from the ordinary citizen through the corporate sector to the national government. With an estimated 80% of Ghanaian being “unbanked”, this opportunity could not have come at any other better time than this. The caption of the news at the Ghanaweb site tells it all “Airtel subscribers can pay ‘trotro’ fares with phones.”

Mr Ochieng emphasized the importance of the service to enhance public safety through a ‘cashless society’ where one could make direct purchases with e-money instead of the actual exchange of cash from one source to another. The Ghanaian society is on high alert in recent years with the rise in attack by armed robbers on market women who carry huge sum of money across the regions for payment of goods and services. In addition to the cost of human lives that are lost in some of these attacks, the indirect consequences on businesses, primary producers, and the transport sector is unbelievable.

Ghana has gone through the various stages of information and communication technology development (ICTD) over the years. This is seen in the significant progress being made in terms of i) developing national ICTs policy to guide the deployment of the technology across the country; ii) the setting-up of an independent regulatory body that is overseeing the overall process to ensure free and fair competitive market; iii) the presence of multiple telecommunication operating companies in the Ghanaian market; iv) revolving funds such as the universal service and access fund (USAF) and other private-public-partnership activities that are in place for financing broadband extension to remote area; v) the development of the physical infrastructure of ICTs in Ghana ahead of a number of its neighboring countries; and vi) the sound environment for developing the technologies associated with the infrastructure for effective functioning are being created.

It is time to look more into information and communication technology for development (ICT4D) – the application of the technologies to improve lives and reduce poverty. So is is time for the implementation of services such as e-governance (connecting all local and central government departments with functioning websites and email addresses); e-agriculture (connecting rural farming communities, empowering them to use the technologies and linking them to market); e-education (connecting scientific and research centers universities, colleges, secondary schools and primary schools with ICTs); e-health (connecting health centers and hospitals with ICTs, especially the rural ones with the urban centers), e-democracy (enabling ordinary citizens to have their voices heard through community access points, connected public libraries, cultural centers, museums, and post offices); and the m-banking services.

Juniper Research predicts that active users of mobile money services will double in the next two years, exceeding 200 million worldwide by 2013. This is an opportunity that no one would like to miss. Airtel is in the right position to take the mobile money industry in Ghana with their “Best Mobile Money Product or Solution” award during the 16th Annual Global Mobile Awards at the Mobile World Congress earlier this year.

October 20, 2011/by actualize

Agriculture, Originally posted on the GBI Portal

E-agriculture…Let’s look at projects in the Caribbean

Credit: Radio Toco

E-agriculture typifies the shift from struggling industrial economies to a knowledge-based entrepreneurial economic landscape driven by rapid technological innovation.

ICTs, which are increasingly viewed as tools that can enable farmers to work smarter and boost their returns, have functioned as a source of empowerment, boosting and building capacities, through highly efficient knowledge sharing processes.

Here are two ways in which e-agriculture is helping to transform the Caribbean’s agricultural sector.

AgriTalk: An initiative of the Caribbean Farmers Network (CaFAN)

Objective: To facilitate a community of knowledge network of practice for Small Farm Holders and Farm associations and stakeholders across 16 Caribbean Islands by probiding cheap network communications using innovative digital technologies (VOIP) to facilitate timely agriculture related information (market prices, information about fertilizers, crop varieties etc.)

Approach: Partner with Mobile Telecom & VOIP Providers to create a closed user group service at a low cost to members of the network.

Regional-CaFAN- VOIP (ATA Adapters)-Peer Network & Gateway-Pilot

Internet Access- Low cost Edge Service -(Data Cards) Modem and Router – US$20/month

Local Level- CUG with Local Mobile Network -(Digital or C&W) -US$5/month (Free SMS)

VOIP Gateway – At each Network Contact Point (using SMS or code)

Beneficiaries: Nearly 1 million farmers

Benefits to community: Better prices, reliable information, Ease in selling their products etc…

Driving Agency: CaFAN, Farmer Associations

Rural Radio-Radio Toco 106.7FM, in Trinidad and Tobago, South-Eastern Caribbean

Objective: Aimed at serving the community and broadcasting community programs to alleviate poverty through information and ICTs.

Radio Toco came on stream in November 1997, with UNESCO/UNDP assistance within the framework of UNESCO’s special program “Women Speaking to Women”, and has gone from strength to strength since then.

Approach: A radio station and multimedia center, offering training

Beneficiaries: Rural Community

Driving Agency: Toco Foundation with the help of volunteers

Key lessons from these two initiatives

Technology is secondary to preparing and aligning people and processes
Effective community participation is vital
Strong leadership from village up is essential for success of any ICT4D project (e.g Agri-Talk)
Leveraging ICTs is not necessarily about changing lifestyles in rural communities. In many instances, they will introduce new methods of doing the same old activities.
Agricultural information is a complex process (information infrastructure—access and costs)
Knowledge sharing and strategic content development will be vital

Find out more about e-agriculture projects around the globe here.

August 3, 2011/by actualize

Agriculture, Business Enabling Environment, Economic Growth & Trade, Enterprise Development, MicroEnterprise Development, Mobile, Originally posted on the GBI Portal

Can Mobiles Increase Farmers’ Profits? Evidence from Malawi

USAID’s Mission in Malawi has evidence that mobile phones can and do have an impact on local farmers’ profits, according to Vince Langdon-Morris, an agricultural specialist with the Agency. Langdon-Morris explained that USAID Malawi’s is helping small-medium agricultural enterprises monitor and sell their products using an innovative mobile phone platform, similar to Esoko from Ghana.

In very simple terms, the commodity chain of agricultural production in Malawi is being modified in the following way by this project:

Farmers harvest grains and communicate with buyers via phone.
Small-medium business owners purchase farmers’ grains and monitor their product inventory and sales at their aggregation centers by phone.
The owners sell the grains in bulk to larger agri-businesses, checking market prices on their phones to ensure a quality sales price.

The phone helps the farmer to know where he should sell his grains at the best price and when the owner is willing to buy. The phone helps the small-medium enterprise owner because he can monitor the collections at the 20-30 aggregation centers that he usually operates, allowing him to sell in bulk at the right times and limiting his travel costs, among other benefits.

Mobile phones are tools to promote economic growth and other forms of development. Certainly, mobile phones are not the cure to all problems, but they can facilitate programs that do directly reduce poverty, such as this agricultural project by USAID Malawi. Other missions would do well to mimic their efforts and incorporate technology into their current projects in order to enhance effectiveness.

Given the success of M-PESA and other revolutionary applications like MXit and Ushahidi, mobiles4development (hastag #m4d on twitter) is gaining political clout within many development spheres, seemingly replacing microfinance as the solution to end poverty. Champions of m4d do not fail to mention World Bank studies that describe the connections between mobile phone usage and economic growth, improved healthcare, better agriculture, etc.

Unfortunately, such claims are overstated, as mobile phones cannot solve poverty. They can, however, be tools for improving development projects, as seen in Malawi. The test for USAID missions, then, will be to utilize mobiles phones as tools for development projects, but maintain a critical eye about their effectiveness.

June 29, 2011/by actualize

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