Tag Archive for: GSMA

Photo Credit: USAID

The United States Agency for International Development (USAID) in collaboration with Bill and Melinda Gates Foundation (BMGF) and GSMA have launched a global initiative to facilitate the rapid scaling of the use of mobile phone networks to provide poor farmers with valued agricultural information.

The mFarmer Initiative aims at developing a global, shared database of digital agricultural information; a challenge fund to promote innovative partnerships between operators and public or private agriculture extension service providers; technical assistance; sharing of best practices; and impact evaluation.

At a recent webinar organized by USAID to introduce the mFarmer initiative, Judy Payne, the ICT Advisor for USAID’s EGAT and Africa Bureaus reiterated the interest of USAID in supporting agriculture in the developing nations through the Feed the Future (FTF) program. She explained that the selected countries for the mFarmer initiative in Africa are priority countries for the FTF program. According to Judy Payne, USAID is a partial funder together with BMGF. She strongly encouraged USAID missions and implementing partners working in Africa to take full advantage of the opportunity given the funding from the agency and the importance of the initiative to help increase productivity and income of smallholder farmers. She cited the involvement of one of USAID’s FTF implementing projects for Africa as a partner in submitting an application during the first round of the Challenge Fund.

The mFarmer initiative has an ambitious vision of success to help about 2.2 million poor farmers in developing countries increase their productivity and incomes by receiving actionable, high quality, relevant and timely information and advice through mobile phone service networks by 2015. These services are delivered via sustainable and scalable business models without on-going donor support and reflect significant private sector investment. They complement other delivery channels, reflect feedback from farmers, and are based on a growing body of shared digital agricultural content.

The introduction to the mFarmer initiative webinar, which was the first in series of webinars to focus on the initiative, was attended by over 40 participants across the globe. Other presenters at the session include Smith Fiona, mAgri Program Director, GSMA Development Fund, and Natalia Pshenichnaya, mAgri Business Development Manager, GSMA Development Fund. Access to the recorded presentation of  this webinar could be found here.

Also, an upcoming online forum to initiate discussion around the types of partnerships that are conducive to creating sustainable and scalable mobile information and advisory services for farmers will be help between November 21st and December 1st at e-Agriculture website. Subject Matter Experts to help lead the discussion include:

  • Sharbendu Banerjee, Director of Business Development, CABI South Asia-India
  • Hillary Miller-Wise, Country Director, TechnoServe Tanzania
  • Collins Nweke, Project Manager, Tigo Tanzania
  • Judy Payne, ICT Advisor, USAID
  • Fiona Smith, Director, GSMA mAgri Program
  • S. Srinivasan, CEO, IKSL

GSMA, is an association of 800 mobile operators serving over 95 percent of the market in developing countries. It helps its members adopt new approaches to provide valued information and services to their customers. In 2009, the Bill and Melinda Gates Foundation (BMGF) made a grant to GSMA to catalyze mobile operators’ investment in these innovative mobile services, evaluate their impact, and facilitate experimentation with sustainable and scalable delivery models.

M-Kilimo Immage

Photo Credit: M-Kilimo Project

Two recent case studies on some ICTs for agricultural development projects supported through the GSMA Development Fund – mAgri Program reveal an emerging trend within the broader Agricultural Extension Services (AES) and specifically in the developing nations, that worth commenting on. The revealing trend I’ve noticed, is that, either drastic policies and actions be taken to restructure the current  educational systems of agricultural extension agents/officers or nations be prepared to seed-off their agricultural advisory services to the private sector (full privatization).

The projects are M-Kilimo in Kenya which has been developed as a result of cooperation between Rockefeller Foundation and KenCall the largest BPO Company in East Africa. The second project is IFFCO Kisan Sanchar Limited (IKSL), which is also a tri-lateral venture between Indian Farmers Fertilizer Cooperative Ltd (IFFCO), Airtel, and Star Global Resources Ltd.

The following two stories tell the kind of impact these two ICT4Ag projects are having on the lives of rural farmers in the respective countries.

Sanjay Mondal, a farmer from India had his cucumber farm infested with necrotic leaf lesions. After discussing his problem with IKSL staff remotely, the disease was diagnosed and a topical spray of Sectin fungicide in the ratio of 2mg per litre of water was prescribed. The total cost of the treatment was 500 Indian rupees. The yield increased by 50% as a result, and income also went up by 50% (India – IKSL).

Nahomi, a chicken farmer in Kenya had problem with thin weak egg shells that did not allow her to sell or store the eggs in that quality. She called M-Kilimo and the livestock expert on the other end of the line suggested that she gives the chicken a feed rich in calcium. By using a calcium rich poultry feed or adding fishmeal to the feeds will increase the calcium content of her feed, the expert explained. Now, Nahomi’s chickens are laying good quality eggs and she can sell more eggs as a result of the advice and availability of M-Kilimo experts (Kenya – M-Kilimo).

A closer look at the design and operational models of IKSL and M-Kilimo predicts the future demise of most National Agricultural Extension Services (NAES) if the necessary reforms of the current educational systems delay. I will attempt to explain my argument from two perspectives – the human resources level of extension staffs and the medium of delivery of the information to the end users (which is also a factor of ICT human resource development).

Human Resource – Agricultural Extension and Education

The traditional agricultural extension service as the main platform for delivery of new innovations, technologies and information to farmers, has its strength in the extension staffs. The extension agent/officer/worker is seen as a “Change Agent”. These officers are mostly public servants trained and equipped to be, most of the time, in direct contact with their clients, the farmers. Even though the service has been engulfed with a host of problems, its human interaction capability is still strong which helps not only to deliver new innovations but also train users how to use these technologies through field demonstrations. However, my personal experience tells me of the poor quality of extension staffs currently on the field in most developing countries due to a number of issues.

A recent study I conducted with over 30 agricultural extension officers from three agricultural districts in Ghana shows that only 39% did receive some form of undergraduate degree in agriculture. The remaining 61% is made up of either certificate in agriculture or diploma in agriculture obtained in the late 70s and early 80s.

The IKSL and M-Kilimo projects have tended to improve upon this traditional human resource development in extension. For example the IKSL project acknowledged that the quality of its experts is critical for their success since these experts decide the content of the messages that are being delivered to the users. As a result, they have a minimum qualification of first degree in agriculture for their first line of staffs that are in direct contact with the users; highly experienced academics and specialists in agriculture for second line experts; and the third line of 10 specialists who regularly convene to vet and validate contents being delivered to the users.

M-Kilimo also has similar model with emphasis on trustworthy and effective system to deliver appropriate information to the end user. The project also requires the experts to have a minimum of bachelor’s degree in agriculture and at least 2 years of relevant field experience. This first line of experts is supported by Subject Matter Experts (SME) to help provide quality assurance service for content and delivery. Also the contents are obtained from the Ministry of Food and Agriculture, National Weather Station, and other Research Institutes within and outside the country.

IKSL

Photo Credit: IKSL

Medium of Delivery – Timely and Remote Access to Information

Even though the traditional medium for agricultural extension has improved over the years including the mass communication technologies such as radios and televisions; and recently with mobile phones, the face-to-face interaction still dominates most NAES. Extension officers are expected to visit individual farmers’ field and other farmers groups to deliver new information. This continues in the wake of high extension officer-farmer ratios (1:3000 and over), one of the primary indicators used to measure the intensity of extension coverage in a country. Ironically, most of the public extension officers who have access to the new ICT facilities through public telecenters, and other community information centers are not well trained and equipped to use them to facilitate their work.

The result is the deplorable condition of information or knowledge gap as seen in the stories of the two farmers above prior to the intervention of M-Kilimo and IKSL in Kenya and India respectively. But how many rural farmers have access to M-Kilimo and IKSL and similar projects across the developing nations?

With the IKSL and M-Kilimo projects, a critical part as seen in the stories above is ‘remote delivery of information to users’ – either through their mobile phones or SMS messages. The use of these tools facilitates timely delivery of information to users. Apart from the information communication systems that are put in place, ICT human resources development of the helpline experts is important. These features of the emerging information communication systems are helping to ensure more accurate, appropriate, timely and remotely accessible information to end users such as rural farmers whose farming success are previously determined by extension agents/officers.

Implications for National Agricultural Extension Services (NAES)

ICTs are not here to replace the rich human interactions between rural agricultural farmers and extension agents. It should be recognized that the social capital created through face-to-face interactions during extension visits are irreplaceable. ICTs are “technologies” that can enable social behaviors. But without some drastic reforms of the existing extension system, especially the educational standard of the extension staffs, I see the gradual downfall of the public agricultural extension system in most developing countries. Could this be a journey towards a kind of partnership/collaboration in the future where research and development will remain in the public domain while extension and advisory services go to the private sector? With the general acceptance of “Agribusiness Models” across the world within smallholder agricultural production, I do expect to see changes within agricultural extension and advisory services in the next few years – I do expect to see more private sector involvement in extension delivery.

Mobile Health Live recently held a live broadcast webinar from Kuala Lumpur to examine the role of mobile operators in the delivery of mobile health services.

The webinar was moderated by Richard Cockle of the GSMA and featured contributions from Claire Margaret Featherstone of Maxis, Irfan Goandal from Qtel, Dr Mubbashir Iftikhar from KPJ Healthcare and Craig Friedrichs from the GSMA.

The panel discussed the opportunities open to operators working within the mobile health sector, and highlighted a number of specific areas of interest where operators can provide tangible benefits to healthcare partners and their patients. According to the panel, support for a stretched public sector and the remote monitoring of patients with lifestyle diseases, such as diabetes and hypertension, are two key services that mobile operators can provide for the mobile health sector

The panel recognised the complex nature of the healthcare industry with multiple stakeholders and country specific regulation affecting local markets and discussed some of the work being undertaken to help facilitate the integration of mobile services into existing value chains.

If you weren’t able to tune in live to the webinar, you can now watch it on demand.

The GSMA, a global body that represents the interests of over 1000 mobile operators and suppliers, launched the mFarmer Initiative Fund today, in Cape Town South Africa. The Fund, which will run until 2013, is backed by financial support from the Bill & Melinda Gates Foundation.

If successfully implemented, the mFarmer Fund will enable the provision of more efficient farm extension services to 2 million of the world’s poorest farmers. The Fund will target “mobile communications service providers, in partnership with other public and private sector agricultural organizations, to provide information and advisory services to smallholder farmers in developing countries living under US$2 per day”.

The initiative will target 12 countries: India, Ghana, Kenya, Malawi, Mali, Mozambique, Nigeria, Rwanda, Tanzania, Uganda and Zambia. However, the technologies developed and lessons learned will be shared globally. The mobile sector advocate said the initiative will function through competitive and deadline-driven grants. For more on the criteria for grants from the mFarmer Fund, please click here.

The Fund is part of GSMA’s thrust to fully deploy and integrate mobile technology into agricultural management, to boost productivity and ensure food security, under its flagship Mobile Agriculture (mAgri) Programme.

The GSMA project will further promote demand-driven, use inspired mobile tools for farmers. The rapid rise in mobile phone subscriptions, in even the outskirts of the developing world, presents opportunities to improve the lives of those at the bottom of the economic pyramid.

 

picture of farmer on mobile phone

Photo Credit: Mr.S.Vithiyatharan

Two weeks ago, USAID held an event on the current initiatives using ICT to strengthen Farm Extension Services (FES). Judy Payne, ICT Advisor at USAID, was joined by Chris Locke, Managing Director GSMA Development Fund, to update the ICT4D community on new initiatives, approaches, and challenges in FES.

 

To start the discussion, Judy Payne provided an overview of some promising examples under USAID’s Fostering Agriculture Competitiveness Employing Information Communication Technologies Project (FACET). Some of these include Reuters Marketing Light, Mali Shambani, Community Knowledge Worker, Manobi, and Digital Green. She did not linger on the technicalities of these projects, opting to focus on how new technologies can complement traditional tactics for the most sustainable use.

 

USAId logoThe combination of the “push” and “pull” information allows a feedback loop from the farmer to the organization, crucial for monitoring and evaluation. “Push” services are those are those that are being used to provide the farmer with information, such market information through SMS or voicemail. “Pull” services consists of the feedback from the farmer, such as their queries on demand in the market via SMS.

 

Ms. Payne asserted that the combination of new ICTs with more traditional tactics, such as face-to-face training and verbal feedback, are necessary for the most efficient implementation.

 

She also explained that collaborative new business models, such as sponsor mobile network operators (MNO) and farmer pay services, are non-agricultural components of FES that ensure well-defined distribution channels and access to users.

 

Chris Locke, Managing Director, GSMA Development Fund

Chris Locke, Managing Director, GSMA Development Fund

Chris Locke of the GSMA Development Fund echoed the importance of leveraging the private sector and combining ICT channels for FES in current e-agriculture projects.

 

The Development Fund works with mobile operators to accelerate mobile solutions for people living on under US$2 per day. They have been working with the Gates Foundation and USAID on a new e-agri initiative called mFarmer in Kenya and India.

 

Currently in its second phase of the project, the goal of the mFarmer program is to work with MNOs and partners to support the launch of quality agricultural value-added-services accessibly to over 2 million smallholder farmers. The program aims to provide a sustainable way for farmers to obtain critical agricultural information that can help them improve their farm productivity and income.

 

The role of GSMA in this program is to develop this content database for ICT-enabled farmgsma development fund logo extension services to share and create, but building alliances with local MNOs is equally important.

 

Mr. Locke discussed how partnerships with local MNOs play a major role in disseminating information in developing areas. Local private sector involvement allows organizations to tap into previously established distribution channels that are culturally relevant and have widespread reach.

 

Unlocking the power of MNOs provides potential nation wide scalability. He argued these are distribution channels where:

Operators have the capacity to spread it across at a national level

 

Post-discussion, it was apparent (as it always is) that there has to be more than just the use of ICTs to help rural farmers in FES projects. ICT channels should be complemented with traditional tactics to heighten impact and sustainability; and organizations should establish alliances with local MNOs to leverage their local distribution channels.

 

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