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Mobile phones to lead a revolution in sub-Saharan Africa?

Social-media-driven Arab Spring uprisings brought an end to long-standing dictatorial regimes. If the movement is to spread south of the Sahara, it will be triggered by mobile phones.

A recent report by the GSM Association (GSMA), a global group representing the interests of mobile operators, claims that Africa is now the fastest growing mobile market and the second largest in the world with over 620 million mobile connections as of September, a figure expected to reach 735 million by the end of 2012.

“The mobile industry in Africa is booming and a catalyst for immense growth, but there is scope for far greater development,” said Peter Lyons, Director of Spectrum Policy, Africa and Middle East, GSMA.

The booming mobile industry is not only contributing to overall economic development but it is also empowering citizens.

For instance, the GSMA report estimates that the mobile ecosystem employs over 5 million Africans and contributes US$56bn to the regional economy, equivalent to 3.5% of total GDP.

Through m-Agri applications, farmers are able to access vital agricultural information, training, and advice on pests, diseases, weather, fertilizers, and best farming practices. According to the International Food Policy Research Institute, 65% of the population on the continent relies on subsistence farming. This underlines how crucial mobile connectivity can be to the livelihoods of most Africans.

Community Health Workers (CHWs) in UN’s Millennium Villages in Uganda, Rwanda, and Kenya receive professional training through m-Learning modules accessible on their mobile phones. CHWs do not have to travel in urban areas where they would have to pay exorbitant fees for an education.

Mobile technology is changing the way healthcare is delivered on the continent. In Rwanda, m-Health applications enable health workers in the field to use mobile phones in data collection related to outbreak of contagious diseases, for instance, and report the information in real time.

In Kenya, mobile phones have made money transfer as quickly and as easily as sending a text message. The most successful m-Banking initiative, and the first to operate on a large scale is, M-Pesa, a joint venture between mobile phone giant Vodafone and Kenya’s Safaricom. The M stands for mobile, and Pesa is Swahili for money.

The report credits market liberalization policies, foreign direct investment, rollout of mobile network infrastructure, affordability of mobile phones, and substantial regional economic growth for the mobile industry boom.

It is clear that a digital revolution is already underway and as mobile phones promotes information exchange within and among nations, and continue to empower citizens in the process, African will demand more from their leaders. That is a good enough reason to hope for revolutionary changes towards democratic governance.

November 14, 2011/by actualize

Agriculture, Health, Originally posted on the GBI Portal

Mobile Health App Launched in Kenya Will Increase Access to Healthcare Information

MedAfrica, the Nairobi-launched mobile health app that makes basic health information more readily available through phones, is generating buzz in mHealth for Africa.

The app was developed by the start-up tech firm, Shimba Technologies, and boasts a sustainable, innovative business model. Shimba CEO Steve Mutinda says the tech company “aims to achieve by creating platforms that facilitate dissemination of information and build communities around the different issues and conditions [in health] while at the same time converging all stakeholders and amplifying their efforts.”

The platform provides information such as doctor and hospital listings, drug authenticators, and lists of symptoms with suggestions for self-diagnosis. This sort of symptom checking could be very useful in countries like Kenya, where as little as 14 physicians exist for every 100,000 people. Members of MedAfrica explain that because the app is providing such valuable information to clients, as well as recommending good doctors and dependable, lab-tested drugs, users are willing to pay for the service.

Originally meant to provide health information solely in Kenya, MedKenya was the overall winner for the East African mobile tech event Pivot25 competition. Changing the name to broaden the app’s potential scope, MedAfrica presented at Demo Fall 2011; in video below, VentureBeat interviews Mutinda and a colleague.

The best news about the launch of the app is its potential scalability. The organization wants to use its launch in Kenya as a road map to scale the product to other African countries. MedAfrica’s mission is to reach every household in Africa.

The content for the app will come from partners such as the Nairobi Hospital and open data from the Kenyan government. During the launch, Kenya’s ICT Board Chairwoman Catherine Ngahu called on other medical institutions, physicians, and health providers to supply content for the app as well.

Given Kenya’s track record in developing some of the most innovative apps in Africa, if not the world, it’s no surprise that MedAfrica has garnered so much attention and holds so much hope for expansion.

November 9, 2011/by actualize

Agriculture, Climate Change, Extension Service, Farmer to Farmer, Food Security, Mobile, Originally posted on the GBI Portal

Farmer Innovations – The Case of Tanzanian Farmers & Smartphones

Photo Credit: Sauti ya wakulima

Through a collaborative knowledge base, farmers from the Chambezi region of the Bagamoyo District in Tanzania are using smartphones equipped with GPS modules and an application that makes it easy to send pictures and sounds to the Internet. The smartphones are used to document their daily practices, make reports about their observations regarding changes in climate and related issues, and also to interview other farmers, expanding thus their network of social relationships and engaging in a process of mutual learning.

This is just one of the stories of local people innovating through the challenges they face on the field. Over the years, local people are known to innovate due to necessity, changing conditions, and curiosity, doing informal experiments on new ideas either from their own ingenuity or learned from other farmers, researchers, extensionists and other information sources like the mass media. But over and over again, scientists have learnt very little about these innovations in order to take advantage of them to improve their scientific research work.

The farmers at Chambezi not only struggle because of insufficient infrastructure and unreliable markets for their products, but they are also facing the challenges of a changing local climate. Less rains, less underground water and unprecedented threats caused by pests and plant diseases are some of the pressing issues that they have to deal with. However, they know that by sharing their knowledge on how to cope with these problems, they can become stronger and find ways to overcome them. They hope that, by communicating their observations to extension officers and scientific researchers, who can be in remote locations, they can participate in the design of new strategies for adaptation.

In order for their voices to be heard, the farmers gather audiovisual evidence of their practices using smartphones and publish images and voice recordings on the Internet. The project, which started early this year, is currently being sponsored by the North South Center of the Swiss Federal Institute of Technology, with the support of the Department of Botany of the University of Dar es Salaam and the Zurich Node of the Planetary Collegium (Z-Node). The participants of Sauti ya wakulima, a group of five men and five women, who gather every Monday at the agricultural station in Chambezi, use a laptop computer and a 3G Internet connection to view the images and hear the voice recordings that they posted during the week. They also pass the two available smartphones on to other participants, turning the phones into shared tools for communication.

For more information about this innovation, visit the Sauti ya wakulima blog and site.

November 8, 2011/by actualize

Agriculture, Biodiversity, Climate Change, Environment, Environment, Environmental Compliance, Forestry, Natural Resources Management, Originally posted on the GBI Portal

Mobile Innovations for Climate Change Resilience!

Photo Credit: Resurgence

One of the new approaches to the Climate Change menace being explored by most of the key stakeholders in the sector is the “Resilience” approach which focuses on enabling communities to better withstand, recover from, and adapt to the changing conditions posed by climate change.

This approach cannot be fully functional in this information age without the central role of information and communication technologies (ICTs) in general, and mobile technologies in specific. This is becoming obvious especially in the continent of Africa where the increase in terms of the number of mobile phone subscribers and penetration has been greatest. Recognizing this, the Global Humanitarian Forum together with Ericsson, the World Meteorological Organization, National Meteorological Services (NMSs), the Earth Institute at Columbia University, Zain and other mobile phone operators are aiming to deploy up to 5,000 automatic weather stations (AWSs) at wireless network sites across Africa within the next few years. This public-private-partnership aims to reinforce the capacities and the capabilities of national meteorological services with the goal of supporting local communities worst impacted by climate change through the improvement of weather monitoring.

In early 2009, the president of the Global Humanitarian Forum, Mr. Kofi Annan announced the Weather Information for All (WIFA) Initiative and as of the end of June, the WIFA Initiative have completed Phase I through installation of 19 AWSs in three East African countries – 1 in Kenya, 9 in Tanzania and 9 in Uganda. All 19 AWSs are fully operational and successfully transferring raw weather data to the National Meteorological Stations (NMSs). Automatic weather stations (AWS) are automated type of traditional weather stations that enable measurements from remote areas to save human labor. While AWS are known to deliver via local link to a computer system or via telecommunications or satellite systems, GSM mobile phone technology has also been used.

The clip below tells the Climate Change story and the efforts by the Global Humanitarian Forum to build the resilience for vulnerable communities:

The phase II of the Initiative is currently ongoing with the target of about 500 AWSs to be progressively installed throughout Kenya, Tanzania and Uganda, with the later addition of Burundi and Rwanda. A recent report by Uganda at the beginning of this year emphasized the utilization of mobile phone technology to develop a sustainable warning service that reduces the vulnerability of communities in the Lake Victoria Region to weather hazards. The report indicated that the quality of data being collected by the AWSs located at mobile phone mast sites is evaluated through a systematic and scientific (peer reviewed) data trial. This has led to the routine dissemination of more accurate, timely and reliable weather forecasts and warnings to the pilot communities of fishermen, in Uganda, for the duration of the trial. Seasonal and other weather information provided via Uganda Department of Meteorology website and disseminated via mobile WEB, or WAP, for the duration of the pilot for the chosen agricultural communities.

Approximately 70% of Africans rely on farming for their livelihood, and over 95% of Africa’s agriculture depends on natural rainfall – rain-fed agriculture. At the same time, rural farmers across the continent are known to utilize the strength of their local knowledge, skills, experiences, observation and insights to maintain or improve their livelihood in the absence of scientific resources. Unfortunately, the “Wicked Problem” of climate change is rendering some of these innovations and experiences unreliable. The dwindling weather and climate is preventing rural farmers from accurately predicting the weather and thereby thwarting them from making informed decisions, such as when to plant and harvest their crops.

In addition to this direct utilization of mobile technologies to gather weather information remotely and deliver up-to-date information to computer systems that are being used by rural communities, the ubiquitous use of mobile technologies could be see in a host of other subsidiary areas. A Reuters article pointed out at least ten ways by which ICTs and mobile technologies could help in climate change adaptation. Among these are:

i) The use of mobile phones, community radio and the Internet to enable information sharing, awareness raising and capacity building on key health threats, enabling effective prevention and response;

ii) ICT applications such as Geographic Information Systems (GIS) are being used to facilitate the monitoring and provision of relevant environmental information to relevant stakeholders, including decision-making processes for the adaptation of human habitats;

iii) Mobile phones and SMS are being used for reporting locally-relevant indicators (e.g. likelihood of floods) to greater accuracy and more precise flood warnings to communities;

iv) Access to insurance and information about national programs/assistance available to support vulnerable populations after floods, hurricanse, and others are being made possible through the Internet or the mobile phone;

v) ICTs are being used to enhance information about pest and disease control, planting dates, seed varieties, irrigation applications, and early warning systems, as well as improving market access, among others;

vi) Mobile phones can serve as tools to disseminate information on low-cost methods for desalination, using gray water and harvesting rainwater for every day uses, as well as for capacity building on new irrigation mechanisms, among others.

Mobile technologies are of no doubt capable of helping to prepare vulnerable communities to deal with stresses and disturbances as a result of climate change, while retaining the same basic structure and ways of functioning, hence an excellent tool for climate change resilience.

November 7, 2011/by actualize

Agriculture, Agriculture Markets, Extension Service, Food Security, Mobile, Originally posted on the GBI Portal

Africa’s Agribusiness Dream: How can ICTs Help?

Photo Credit: Timbuktu Chronicles

Earlier this month, the Corporate Council on Africa (CCA) held its 8^th Biennial US-Africa Business Summit in Washington DC. One of the key focus areas at the summit was the agribusiness sector in Africa with sessions and workshops covering topics such as “Winning for Farmer Entrepreneurs and Investors”; “Partnering to Build an Integrated Agribusiness Sector”; “Financing a Dynamic African Agribusiness Sector”; “Removing Barriers to Create Opportunities in Regional and Global Trade”; and “Leveraging Development Assistance to Support Private Enterprise”. Stories and experiences from a number of participants who are already in the market in certain parts of Africa clearly show the increasing interest in changing Africa’s agricultural sector from an “AID Recipient” to a “BUSINESS Partner”. This of course, calls for a number of changes including the perception of agriculture by the smallholder farmers that need to be undertaken in Africa’s bid to revamp its agricultural sector.

As an agricultural information specialist, I followed with keen interest the proceedings at the said US-Africa Business Summit with special concern for agricultural development in the continent. What I saw and heard at the summit during the discussions on issues such as farmer entrepreneurship, partnership, financing, removing barriers for regional trade, and leveraging development assistance within the agricultural sector, seemed to be missing a major component – information and communication technologies (ICTs). In fact, one would have expected most of these discussions to have some element of ICTs as enabler or catalyst for the entire agricultural value chain. Especially given the Information Economy Report 2011: ICTs as an Enabler for Private Sector Development (PSD), published by the United Nations Conference on Trade and Development (UNCTAD) that pointed out clearly that the potential of leveraging ICTs to develop the private sector is far from fully exploited.

Access to information by smallholder farmers is key for producing high quality products to meet market specifications both locally and international. ICTs are key in gathering and delivering timely and accurate agricultural information for farmers to be able to do just that. Smallholder farmers are currently using ICTs in pre-production and production activities across the world that the business sector needs to exploit and leverage upon in Africa. This is being achieved through the reformed and modernized Agricultural Advisory Service (AAS), which connects local farmers to research, market, and policy. Popular applications that should interest companies and institutions interested in Africa’s agribusiness include Grameen AppLab Community Knowledge Workers; Farmer Voice Radio Project; M-Powering Farmers, and other radio services across the developing world.

Farmers also lack access to credit for their production and there are a host of financial services using the new ICTs to facilitate the flow of financial services to smallholder farmers in the developing world. Mobile payments, mobile money, or mobile banking applications are being used to make financial transactions more accessible, faster, and safer for rural farmers. These services also link farmers to financial services and make it easier for them to save money obtained from their farm activities for other social services. These are great opportunities for entrepreneurs and the business community interested in investing in Africa’s agribusiness to explore. Examples include the M-PESA currently operating in countries like Kenya and Tanzania; Mobile Money in Ghana, Uganda, Zambia and others.

Also worth exploring is ICTs for market. When one talks about business, the first thing that comes to mind is “market” and markets affect smallholder agriculture production from inputs supply such as seed, agrochemicals, farm machinery to the outputs or products delivery to the final consumer either in the local, regional or international market. Access to market information helps farmers find out about market prices, make decisions regarding when to harvest, how to negotiate with intermediaries, etc. ICTs models such as esoko in a number of Sub-Saharan Africa countries, e-Choupal and Reuters Market Light in India, Manobi in Senegal, Infotrade in Uganda, and Zambian National Farmers Union MIS are just the tip of the iceberg.

The traditional agricultural extension service, which has been a public platform over the decades, is undergoing a lot of reforms to create an enabling environment for the private sector to heavily invest in the ICTs sector. With the new models of agricultural extension reforms such as decentralization, privatization, commercialization, pluralism, and partnerships, there should not be any barrier for the private sector in using ICTs to enhance their agribusiness in Africa. American and European businessmen and companies interested in Africa’s agriculture should not make mistake by ignoring the importance of “information” in their business – ICTs can help when recognized and incorporated into the agribusiness plan!

October 31, 2011/by actualize

Agriculture, Health, Health, Health Systems, Originally posted on the GBI Portal

Will Nigeria Turn to mHealth to Achieve its Healthcare Goals?

Nigeria may be joining a number of African countries in prioritizing mHealth as a way to improve the country’s troubled healthcare system. At a recent mobile Health workshop in Nigeria that was put together by the African telecommunications company MTN, stakeholders voted for the nation to adopt a mobile healthcare system.

Omobola Johnson, Nigeria's Minister of Technology and Communications

According to some, Nigeria is among the countries leading the way in using mobile health services. Several mobile companies operate there, with MTN serving the largest population percentage followed by Globacom, Zain and Etisalat. The Nigerian Communications Commission estimates that around 105 million of the country’s 155 million people were subscribed to a mobile service provider in August 2011.

Nigeria faces many challenges in expanding its healthcare system, such as a lack of infrastructure, a shortage of trained healthcare professionals, high illiteracy rates and unreliable power sources. The nation’s government has made some efforts to address these challenges in order to meet the Millennium Development Goals. The National Primary Healthcare Development Agency operates under the Health Ministry to promote and support the development of a high quality primary healthcare system.

Photo credit: eHealth Nigeria

But is the Nigerian government prioritizing mHealth as a means to improve healthcare delivery? Omobola Johnson, Nigeria’s recently appointed Technology and Communications Minister, has been pushing toward nationwide mobile coverage as well as the implementation of emergency call centers and phone lines. However, when Johnson revealed the Ministry’s mandate at the end of August, the use of mobile devices for improved healthcare was not mentioned specifically.

Many individuals, private companies, civil society organizations, and aid agencies feel that Nigeria should embrace mHealth as a mechanism for repositioning the country’s healthcare system. Through fuller adoption of mHealth into the healthcare delivery system, many more people could be reached. But the government will need to place mHealth at the top of the agenda and support mHealth initiatives should the emerging field succeed in improving Nigeria’s healthcare.

October 19, 2011/by actualize

Anti-corruption, Civil Society, Democracy & Governance, Elections, Originally posted on the GBI Portal

Recipe for Democratic Entrenchment: Expert discusses the role of ICTS in advancing democratization

On September 15^th, George Washington University’s School of Media and Public Affairs presented a guest lecture by Dr. Philip N. Howard about the role of ICTs in advancing democratization, especially in Muslim countries.

Howard, an expert scholar on the role of ICTs in political systems, based his lecture on research conducted in 75 countries in transition. The findings can be found in full in his book, The Digital Origins of Dictatorship and Democracy. An aspect of the lecture that was particularly fascinating was Howard’s “recipe” for democratic entrenchment – one that involves state capacity and a vibrant, tech-savvy wired civil society. He highlighted the ability of social media to monitor government elections.

The lecture, which emphasized the use of ICTs as a successful tool in promoting democratic societies, can be found in the video below.

So who’s next on the agenda for a revolution using Howard’s recipe? He says to think of countries that have a wired civil society + active online journalists + good state capacity; then watch those countries during the next major elections. If the heads of the countries try to rig the elections, there is a good possibility that their citizens will protest, creating chaos, uprisings, and possible transition to a new state in the same vein as Egypt. Howard lists several countries to look out for, such as Algeria, Iran and Kuwait.

Howard’s research focused primarily on Muslim countries, but one wonders if other countries might fit the recipe for civil society protests and/or revolution. Several African countries have elections coming up. Kenya, which has one of the most vibrant and open technology sectors, but a history of allegedly rigged elections, could be one to watch during the 2012 elections.

October 5, 2011/by actualize

Connectivity, Originally posted on the GBI Portal

South Sudan joins ITU, dialing code goes live!

The International Telecommunication Union is proud to announce that the world’s newest country, South Sudan, has joined ITU to become the Union’s 193rd Member State, effective from 3 October 2011.

The country, which gained its independence on 9 July, 2011 has already been allocated the international dialling code +211 by ITU, following the country’s recognition by the UN General Assembly. The dialling code became active on 28 September 2011.

“We are delighted to be able to welcome South Sudan as an ITU member state so soon after attaining full nationhood. The government of South Sudan clearly recognizes the importance of information and communication technology (ICT) as an engine of social and economic development. We will work alongside the national authorities to leverage the power of technology, to help lift the country to new levels and fulfill the national motto of ‘Justice, Liberty, Prosperity’,” said ITU Secretary-General Dr Hamadoun Touré.

The accession of South Sudan as an ITU Member State implies its adhesion to the Radio Regulations, the international treaty which governs the use of radiocommunications among the world’s nations, giving it full access rights to the frequency spectrum and satellite orbit resources managed by ITU.

A high-level ITU delegation led by Brahima Sanou, Director of ITU’s Telecommunication Development Bureau, recently met with government ministers in South Sudan with the aim of acquiring first-hand information on the country’s needs and challenges in the area of ICT development. The first such visit by ITU, the mission paves the way for the delivery of focused assistance to the country as it embarks on its development path.

October 5, 2011/by actualize

Agriculture, Agriculture Markets, Originally posted on the GBI Portal

ICTworks Profile of Esoko: Bringing the Market to Africa’s Fingertips

It was a normal day by Accra standards. I walked out of the house ready to make my way to the center of town for an interview with a homegrown tech company; Esoko. I hailed a taxi and started haggling with the driver, once we had settled on a price, we were off on the traffic-ridden roads into central Accra. An average of 3-15 street vendors would emerge at the larger intersections and red traffic lights trying to sell us anything from fruits, jewelry, books, to shoes (don’t ask me how/who would try on shoes while driving!).

Thanks to our zealous vendors, the market played out right outside the taxi windows accompanied by the sounds coming from the taxi radio speakers: Ghanaian Hiplife music and commentary on everything and anything on life in Accra. In those moments, I was immersed in the familiarity and novelty of the experience, completely unaware how my perspective on the market, media and communications in Ghana was about to change in the next few hours.

Below I detail what I learned from Sarah Bartlett (Communications Director) and Andrea Biardi (Technical Manager) who graciously sat with me and described the ins and outs of Esoko (Electronic Market, Soko = Market in Swahili), it’s role in Information and Communication Technology for Development and why it could be changing markets in Africa in unprecedented ways.

How did Esoko begin?

A decade ago Mark Davies, a Welsh-South African, fresh from the dot com boom made plans to travel across West Africa on his motorcycle. During this trip he interacted with both rural and urban communities and he kept thinking how life would be different for the people he was meeting if they had basic technology and infrastructure like stable power, printing services and internet; basically, services that people in the west took for granted. What kind of opportunities and innovation would arise from that consistent access to technology? Thus BusyInternet was born; initially an Internet Café, Internet Service Provider and a business incubator run in partnership with the World Bank.

BusyInternet provides basic technology services to the public and has grown into a successful technology hub located in Accra amongst the hustle and bustle of the Kwame Nkrumah circle. As it grew into the largest technology center in West Africa, Mark immersed himself in a new challenge. With mobile phones spreading rapidly and with so much data that needed to be collected and shared, especially in rural areas dominated by agriculture, it seemed the missing link was a technical platform that could facilitate.

The idea of using mobile phones as that platform was obvious, as in Ghana the penetration rate for mobiles was upwards of 85% in city centers and averaging at 60% across the country. And it has continued to grow since: the International Telecommunication Union reported at the end of 2010 cellular penetration reached 75.4% across Ghana.

So in 2005, Mark and a few software developers started a new R&D company focused on local solutions to local problems using new technologies. Mobile phones played a key role. They created a plan to facilitate agricultural e-commerce under an endeavor they called ‘TradeNet’. Their first product became an application that enabled the dissemination and collection of price information for market commodities like grains and vegetables using simple SMS.

This information was accessible to anyone through the Internet but what made the tools from Esoko powerful and innovative was that you did not need a computer or the Internet to interact with the wealth of pricing information housed on the web server. With the simplest mobile phone, using basic SMS text you can access a world of pricing information. With the click of your mobile’s keypad or through auto-alerts customized for your needs the information would appear on your phone on a periodic feed. You therefore have access to the most up-to-date price information for the commodities of your choice be it coffee, cassava or wheat, at the tip of your fingers.

Mistowa and TradeNet: Before Esoko

In 2006 a partnership was formed between TradeNet and Mistowa, a regional program funded by USAID that aimed to remove trade obstacles in West African markets. Through this partnership, TradeNet emerged to provide an electronic agribusiness information exchange platform that enabled peer-to-peer trading. The initiative was able to offer access to real-time market information including commodity prices, offers to buy and sell between farmers, merchants and traders as well as business contacts on more than 300 products, from over 500 markets throughout West Africa.

TradeNet’s work with Mistowa brought to light the kinds of applications that would fulfill the needs of the agribusiness sector. And with 60% of Africans earn their living from working in agriculture, a sector so underserved in terms of technology solutions, it made sense for TradeNet to continue in that area. TradeNet started hiring more software developers, and the applications started getting more interesting.

By this time, there was a growing global trend in using mobiles/ICT to exchange information in a new way, shorten supply chains and get people better money for their crops. It had become resource-consuming to obtain information through the classical methods – collecting forms, using landlines, travelling to locations etc. Many projects and businesses were trying to create electronic systems to solve supply chain problems but were not technology experts or developers themselves.

Around this time, TradeNet re-branded itself as ‘Esoko’ or Electronic Markets (Soko is the Swahilli word for market) and became one of the pioneers in this growing field of African mobile innovation joining the likes of Ushahidi, Frontline SMS and SlimTrader, companies that are creating innovative mobile solutions specifically for the African customer. Esoko focuses on tools for market and agricultural information and is expanding its efforts into other realms whereas other companies in the sector focus on m-money, m-banking, crowd-sourcing disaster/phenomena data and so on. In a continent with such growing demand for mobile technology, it is exciting to see the variety and growing number of such technology companies creating solutions for the specific needs of the African customer.

Development Work, Local Interests and Sustainability

Several development projects have used the platform and Esoko hopes they will continue to do so in the future; it’s a perfect fit for projects that have a central mandate to integrate information and communication technologies into their projects. Esoko can serve as an ‘out of the box’ market information platform while providing training and support. This means that while Esoko is not part of the core structure that is built for any specific project, organizations can bring in Esoko as an outside expert for the tools they need rather than re-inventing the technology wheel each time.

Many donor-funded development projects have similar challenges surrounding sustainability. Typically, when a project closes down, Esoko looks for a new partner in a new location. In many cases, these new partners have a different value chain or mandate and may be working with different end-users e.g. traders versus farmers.

In other scenarios somebody has to take over and continue to provide the services the community has grown accustomed to instead of a complete dismantling and scrapping of many months and years of work. In a new model, the project starts with government or donor funding and then transitions into a business; a franchise that can grow into a sustainable company. The first franchise launched in Ghana in January, 2011, will be a good model to pilot this potential solution toward sustainability.

Local businesses in Ghana are now using Esoko; utilizing some of their apps and services the same way that larger projects do. This kind of local interest also gives credence to the franchise model as there is demand in local markets for the products. Esoko has set up a shortcode across all the mobile operator services in Ghana on the phone line ‘1900’.; shortcodes in other countries have also been set up. Franchises in Nigeria and Mozambique have secured funding and are well on their way to launching. The USAID funded Market Linkage Initiative in Malawi is also working to develop a franchise as a part of its efforts.

In other countries, government entities like the Ministry of Agriculture in North Sudan and the Federal Ministry of Agriculture in Nigeria have tried to integrate the Esoko platform into their own methods. This will undoubtedly contribute to a sustainable presence of these services as they continue to evolve and integrate into how communities do business.

Sustainability through Best Practices and Failure

Over time, Esoko’s driving principle has evolved into actively seeking feedback from users and stakeholders to drive improvements and new product development. This ‘innovation driven’ approach allows the company and its products to stay relevant as it continues to bring real value to its customers. This ultimately leads to better sustainability and profitability.

This approach introduces a different accountability schema than is common in the development sector because as a business, Esoko is accountable to its bottom line – profit. This is very different from being accountable to the interests and discretion of donors who regulate the access and flow of steady funds. For this reason, Esoko would want to tell its stories of failure along with success so it can understand its own pitfalls and evolve more rapidly to meet customer demand.

User feedback from one partner to better the platform for their specific needs oftentimes ends up benefiting multiple partners. This is true for some of Esoko’s main offerings (the stock tracking application was initially designed and created for Esoko’s Sudanese partners) as well as small enhancements to the platform, like adding tagging and comment boxes to the price upload page. These comment boxes ended up transforming the tool into a sophisticated aspect of the price information product; introducing comments about quantitative price data took the product from a simple system to access price data to something that was stand-out from anything that was available in the market and can inform the user about markets in a multi-dimensional way. The product was simple enough to use, but also very powerful for its ability to provide qualitative price data such as explanations about price hikes and other price-related occurrences. Enhancements like this are continuous and Esoko’s partners are the driving force behind them.

Presence across the Continent: Esoko in Africa

The network is available across Africa with public data being available to all users. When Esoko representatives are out in communities doing training and in meetings, most users express their excitement about the technology; their reactions show the technology to be something they have long been waiting for and that feedback only adds to the excitement in Esoko’s main office. Once the technology is deployed, Esoko works closely to help local partners customize to the specific needs and cultural idiosyncrasies of that community.

Monitoring and Evaluation for Mobile Tech in Development

In November 2010 a survey of 62 farmers in Northern Ghana who have been receiving price alerts for one year confirmed that they have benefited from the service, with an average improvement of 40% on reported deals and revenue. 68% said they would be willing to pay around $1.30 a month, with another 29% suggesting they would consider it, and only 3% saying they would not. The users of the products have been able to make more informed decisions about negotiating better prices, selling farther away, selling as a collective and sending products to Accra on a mass scale. These findings and others about mobile usage have been building momentum for mobile tech and its role in development helping Esoko realize the importance and power of M&E data in telling the story of mobile tech in Africa to the world.

To go beyond anecdotal reports, Esoko has invited researchers to design third party evaluations for these SMS tools. The surveys would obtain quantitative data for M&E that could be very useful in showing how the tools are changing people’s lives as well as the supply chain. CIRAD, a French organization, did 600 surveys; 300 people who have been using Esoko tools for two years and 300 that have not but live in a similar community and similar conditions. Those results will be out at the end of 2011. In July of 2011 NYU’s CTED in Abu Dhabi began a study to evaluate the effectiveness of SMS-based market, taking three years to evaluate the impact of using Esoko tools on farm-gate prices and livelihoods (household assets and children in school), farmer marketing behavior (search behavior, bargaining power and market contracts) as well as the trust of other market players, especially traders. They will also gather data to find out how information spillovers and technology adoption occur among rural farmers in Africa.

Mobile Tech is a field replete with opportunities for research. There are many questions that would help understand the technology landscape, its impact and inform approaches when designing new mobile technology interventions in African markets. What is the correlation between mobile technology and development? How does the introduction of mobile technology affect communities and market systems? These questions are of interest to the larger global community as well as to local communities. Two research evaluations already done in India and Niger show that the introduction of mobile technology (voice-only) increased revenues to actors along the supply chain. These findings are cited countless times and have driven innovation as well as policies. New research about data-focused technology can lead to findings and similar implications.

Made in Africa by Africans

Esoko’s employees are mainly Ghanaian and West African, with 3 African diaspora employees and 4 US/European expats. Visiting employees typically come for 6 months to bring in knowledge about the latest technology. Currently there is a group of 60 young professionals at Esoko by building and supporting the technology. The truly exciting thing about the work Esoko is doing is that it is coming from Africa, and that it is complex technology. Esoko today has a solid user interface, a strong API to communicate with all the different mobile providers to get data from the field processed and then sent out via SMS to end users, and a complete setup of staff and developers comparable to a tech company anywhere in the world.

Impact: Business for Profit & Social Value – Disrupting the Market

According to Esoko, it is a company for profit and for social good because the two come hand in hand. The company has the intention of enabling better transparency, heightening efficiency across value chains and spreading information as well as helping organizations, businesses and individuals get to their bottom lines faster.

As far as innovative technology, the products are designed not to totally reinvent the market, but to make markets more efficient through the presence of the right tools. These tools and solutions are enablers that let people access information more quickly, easily and cheaply by putting the power for decision back in the hands of the customer. This will likely affect the way people do things, however, it is difficult to say how exactly it will change the market.

For businesses, this means tools so they can do business better; source goods locally, tighten supply chains, and make real time decisions based on quickly sourced field information. For individual farmers who have begun using Esoko, the tools have started skewing the market in ways that are easy to recognize because there is a high level of isolation typically experienced by rural producers. If a farmer has pricing information for regions more than two markets away she might forgo selling her products through several middle-men traders that would buy from her and sell at a different market. With the information at hand she could make a cost-benefit analysis to decide if it is best for her to sell her commodities far away herself or to trade with the middle-men. This decision might eliminate her need to work with middle-men who could take her product and sell it for a larger margin of profit or exploit her for their benefit. Armed with the correct pricing information, she can also negotiate a better price with the middleman. This would likely disrupt the market in unprecedented ways because none of the tools are designed to manipulate the market in any specific way. The tools are simply enabling access to information that would put the power for decision back in the hands of the customer.

Cultural Considerations

Each country may have specific user interaction needs, which translate into Esoko helping both projects and businesses deploy properly in their markets. For example Ghana has market queens for each commodity where merchants work under the main queen. Enumerators, who collect price data from markets on a regular basis for the franchise, go into each large market and approach the queens. The queens then have to be ‘courted’ and shown how they can also benefit from allowing Esoko in the market; the goal being that the queen would give approval and Esoko can become operational in that market. The enumerators continue to visit the queen and the markets enabling Esoko to culturally integrate with the market.

In one instance that illuminates the cultural elements and the benefit of ‘design for the customer’ approach, Kumasi’s market queen was putting high taxes for importing onion from Burkina Faso leading to the creation of a renegade onion trade happening on the streets to forgo the market. While the queens have the power to slightly fix the price in Ghanaian markets, Esoko is able to use features like comments on pricing data to describe the dynamics that play into the fluctuation of prices. This qualitative data helps makes sense of the quantitative price data as well as the cultural and socio-economic context of events in the market.

Esoko is a new inventive breed of African technology company. As the demand for cellular technology continues to grow rapidly, the relevance and impact of mobile innovators will also grow for the African market. With a projection of 170% growth for mobile phone usage (85% growth in smart phone use and 150% in non-smart phones) across Africa in the coming 5 years, technology innovators have the opportunity to impact the market in unprecedented ways that increase transparency, simplify supply chains and maximize benefit to the users. It is becoming increasingly hard to imagine that this kind of technology would not have a significant impact on Africa’s development.

October 5, 2011/by actualize

Connectivity, Originally posted on the GBI Portal

Google Creating a Map of Africa’s Broadband Cables

Google’s Sub-Saharan Africa office is funding a project by Steve Song to create a comprehensive map of all terrestrial broadband fibre-optic cables in Africa. Using crowdsourcing methods and contacts within the ICT4D space, Song is spearheading an effort to convince governments and telecoms that it is in their own interests to make public where they have laid terrestrial broadband cables. The project is named AfTerFibre (Africa’s Terrestrial Fibres).

AFterFibre, which started in June, is currently building its network of contacts, engaging governments and telecoms in conversation regarding the location of their cables. In an effort to be as public and open as possible, Song has organized a public google group to collect the information. As the group makes agreements and collects data, they will incrementally publish an updated map of Africa’s terrestrial cables, hopefully one about every two months. Then, next summer, they hope to publish the completed map.

After creating the preeminent map of the undersea cables surrounding Africa last year, the next logical step was to make a map of Africa’s terrestrial fiber, explains Song. “The undersea map has inspired a lot fiber infrastructure construction. It gave people a sense that there is something to build to.”

The terrestrial cables map hopes to extend that vision to people in rural areas around Africa. Song imagines the mayor of a secondary or tertiary town in Botswana or Rwanda who sees the map and says, “we are only 100 km away from a terrestrial fiber. Why don’t we make our city the broadband hub in the region and transform our economy with this high speed fiber-optic connection?”

Photo: Steve Song at ManyPossibilities.net

“We hope that the map is more than just a reference tool, but a sign of inspiration. When you see all the connectivity in the region, you can’t help but feel that something is about to happen,” Song said.

Presently, most operators in Africa are not publicly announcing the location of their cables, so people don’t know where they are. Song’s goal is to convince operators that they stand to benefit by releasing this information to the public, just as the operators arguably have after Song published the undersea cables map. Some operators have been skeptical about publishing the exact location of their cables, for fear of someone cutting them. Song assured the operators that the map will not be absolutely accurate, but simply accurate enough to spawn additional connectivity to previously unconnected areas. “So you won’t be able to locate the cables like you would locate a restaurant on your smart phone,” Song explains, but you will be able to locate the general area so that as a business or a local government you can make an educated estimate about how far you are to a connection.

The government of Kenya has been particularly resourceful in gathering the location their cables. The permanent secretary of the Ministry of ICT, Bitange Ndemo, committed his staff to gather and supply the information for the AfTerFibre project, effectively relieving Song from all of the logistical work. Ndemo’s commitment reflects Kenya’s recent move to make government data public and usable. Contrarily, in South Africa the process has been slower. Song contrasts the countries: “Everyone seems on the same page in Kenya. In universities, industries, and government there is a strong sense of ‘let’s transform Kenya and a strong sense of digital enterprise.’ Whereas in South Africa there is more finger pointing than creating a sense of common cause. In South Africa, we run the risk of losing information and the advantage that we started with.”

August 11, 2011/by actualize

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